the best way to drive down cost in the face of Medical Loss Ratio restrictions while building badly needed customer trust was to invent a combined best-in-class approach to both strategic sourcing and strategic marketing communication needs.
Mechanicsburg, PA (PRWEB) May 11, 2011
New partnership develops communication web portal that can effectively contribute to cost savings and dramatically improve customer and prospect response and trust.
Puridiom, a leading eProcurement (Supply Management) solution provider, focused on driving efficiencies and effectiveness within procurement and finance departments at Global 2000 companies, and KP Corporation, provider of comprehensive marketing solutions and consulting services that empower marketers to drive revenue, lower costs and continuously improve marketing ROI, announced that it is offering procurement and marketing services bundled together via a newly developed and highly effective communication portal. Targeted towards the healthcare and insurance industries, the portal, known as Marketing360 is a powerful communication tool that will enable insurance companies and healthplans to grow sales and maximize valuable resources that are currently being impacted by Federal Health Care Reform (HCR) and the increasing need for insurance companies and health plans to build and maintain customer trust.
A recently released white paper, “The New Health Care: How Communications Will Define Market Share,” examines the effects of Federal Health Care Reform (HCR). The paper addresses how the communications system needs to change to retain, satisfy, and gain new customers in an embattled marketplace. In direct reponse to this urgent need, Puridiom and KP Corporation developed Marketing360 to provide access to systems already in place, such as Salesforce.com, ERM, Trizetto, or AP/ERP systems, and also offers unique personalized sales and marketing tools, such as QR Codes and landing pages, along with the procurement tools needed to drive savings and improve bottom lines.
“After spending eight years at Blue Shield of California involved in both strategic sourcing and print/fulfillment operations, it became apparent that the best way to drive down cost in the face of Medical Loss Ratio restrictions while building badly needed customer trust was to invent a combined best-in-class approach to both strategic sourcing and strategic marketing communication needs. That’s what we’ve done and it works,” says Dennis Toohey, Director of Health Care Solutions at KP Corporation.
Jesus Ramos, CEO and President of Puridiom adds, “Health plans now realize the importance of integrating internal processes onto single platforms. We have a great platform in Puridiom supporting strategic sourcing and Procurement execution and now, combining it with new M360 functionality gives Health Plans the ability to meet new market requirements while at the same time giving them control over one of their biggest spend categories.”
Puridiom is the most comprehensive Procure-to-Pay solution provider to offer Cloud and Licensed platforms for organizations of all sizes and industries. For over 28 years, Puridiom has streamlined function in the supply chain with innovative technologies, providing dynamic personalized services and extensive domain experience. The easy-to-use software and team strategies enable organizations to gain a competitive position and transform business into a strategic resource savings solution. Solutions include: Enterprise Procure-to-Pay, Puridom Xpress, Strategic Sourcing, Catalog Content Management, Supplier Enablement, Invoice Automation, AP Outsourcing, and Travel Management. E-Procurement consulting services are also provided.
About KP Corporation
For more than 80 years KP Corporation has been supporting critical links in communication supply chains. We deliver multi-plant integrated print, direct mail, fulfillment, point of sale, database management, response management, and multi-channel communications services with an emphasis on robust client data security processes, infrastructure and systems. Well known flagship customers of all sizes in Health Care and Insurance attest to the quality of KP thought leadership, supply chain solutions and program execution.
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