Calling all Businesses: With Rising Customer Acquisition Costs, Wider Funnel Marketing Helps Clients Improve Their Online Conversion Rates

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Free Online Webinar Hosted by Citrix® GoToWebinar® Provides Businesses with the Conversion Optimization Testing Skills They Need

WiderFunnel Marketing Optimization
With insight from WiderFunnel and the power of GoToWebinar, they can improve their online conversion rate with skills they can use every day on their own website landing pages.

WiderFunnel Marketing Inc. today announced a free online webinar to take place Thursday, May 12, 2011 at 2 pm EST and 11:00 am PST that will help businesses improve their online conversion rates so they can reduce customer acquisition costs and increase marketing ROI.

Using Citrix® GoToWebinar®, businesses can conduct easy-to-use, do-it-yourself online webinars. The service offers flat-rate pricing for unlimited webinars of any length for up to 1,000 attendees, plus full-service registration with real-time reports, customized branding, automated email templates, polling and survey capabilities, webinar dashboard to monitor attendance and participation, and easy presenter controls for changing presenters. Businesses also have access to GoToWebinar’s Total Audio, which includes unlimited toll, VoIP and integrated toll-free service options, as well as Citrix GoToMeeting® online meeting service free of charge. With GoToWebinar, individuals and organizations can reduce communication and travel costs, generate more qualified sales leads, reduce marketing costs-per-lead and enhance communication with customers and employees.

The May 12 webinar will focus on key conversion rate strategies for landing page success, providing tips and best practices ideas that maximize the conversion-to-registration rate for web traffic.

Raquel Hirsch, President and Co-Founder, WiderFunnel Marketing Optimization and Brenda Dentinger, Senior Customer Programs Manager, Citrix Online, will share insights gained after completing hundreds of successful conversion optimization tests for clients around the world, including eBay, Epson, SAP, Electronic Arts and many others. Attendees will discover the Top 5 Secrets of conversion optimization testing, learn how to run successful webinar programs and leverage GoToWebinar's Best Practices for Marketing Professionals and leave with practical takeaways they can implement immediately. As a bonus, attendees are invited to submit their own landing page URL for a chance to have WiderFunnel evaluate their web page live during the webinar.

Register for the free webinar here: http://learn.gotowebinar.com/content/11029340

“Marketing professionals love GoToWebinar because it is incredibly easy to use and provides the tools needed to increase market reach, generate more leads and expand their business,” said Bernardo de Albergaria, vice president and general manager of collaboration, Citrix Online. “With insight from WiderFunnel and the power of GoToWebinar, they can improve their online conversion rate with skills they can use every day on their own website landing pages.”

About WiderFunnel Marketing Optimization
WiderFunnel Marketing is a full-service conversion optimization agency. They plan, design, and deliver website Action Pages™ that are statistically proven to persuade more web visitors to become leads and customers. Their clients enjoy improved Conversion Rates – Guaranteed.

Citrix®, GoToMeeting® and GoToWebinar® are registered trademarks of Citrix Online LLC.

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