Judi is one of the great marketing 1.0 stars that has fully embraced marketing 2.0 tactics yet brings all the discipline and strategic thinking to the new arena.
Atlanta, Georgia (PRWEB) May 10, 2011
Fizz welcomes Judi Friedman to the team as Chief Strategy Officer. Judi is uniquely suited to the task of providing keen strategic insight in the rapidly growing discipline of Word of Mouth Marketing.
“Judi is one of the great marketing 1.0 stars that has fully embraced marketing 2.0 tactics yet brings all the discipline and strategic thinking to the new arena. Fizz could not be any more thrilled than the day she decided to join the team,” says Ted Wright, Founder and CEO of Fizz.
With experience in both sales and marketing for both B2B and B2C companies, Friedman has developed an exceptional ability to develop actionable strategies that deliver business results. Starting with IBM, she launched the first artificial intelligence based sales qualification system, and then moved on to earn top sales awards.
After IBM, Judi started MarketOne, an agency focused on integrating sales and marketing by running measurable campaigns. She then joined Three, an advertising agency, as V.P. of One-to-One Marketing responsible for integrating innovative marketing tactics such as Word of Mouth and Mobile into clients’ campaigns.
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