Fremont, CA (PRWEB) May 06, 2011
If you are a software company struggling to meet your revenue objectives, then you might be interested in learning about a small startup called SOMAmetrics that might have the answer you are looking for.
Launched May 2010, SOMAmetrics has focused exclusively on small to medium sized software companies to help them meet and exceed their revenue objectives.
Living up to its oft-repeated mantra of “Numbers Matter”, SOMAmetrics has increasingly built its own business base to pass the million dollar mark in April 2011 within one year of its launch.
“Businesses grow very quickly, and as they do so, the sales infrastructure often suffers,” said Alicia Assefa, Founder and CEO of SOMAmetrics. “We’re excited to bring an experienced team to the table and launch our website to be a starting point for any company that might find itself in this situation.”
Prior to founding SOMAmetrics, Assefa was Vice President of North America Teleprospecting at CA (formerly Computer Associates), where her team grew the field sales funnel by 425% in nine months.
Having worked exclusively in sales management for over 20 years, Alicia and her team have deep expertise on what to measure in a company’s selling process to quickly identify gaps. Based on her experience with some 50 plus companies, Alicia developed the SOMA (Sales Optimization and marketing Accountability) set of Best practices, processes, personnel, and management strategies that the company now uses to make its clients highly effective.
SOMAmetrics has already made its positive impact felt in a number of companies that saw their revenue generation capacity jump to 2-3 times within 90 days.
Founded in 2010 by Alicia and Eskinder Assefa, SOMAmetrics, was created to help software companies meet their revenue goals quarter after quarter, through Sales Optimization and Marketing Accountability best practices. With a high standard for excellence and integrity, the company’s methodologies are proven accelerate revenue generation capacity by as much as five times within six months.
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