Groundbreaking International Study Launched to Discover What Is “Normal” in Relationships & Dating

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Never seen before data is being gathered on what's normal in today's society in relationships and dating. Exclusive data will be released to a select group of media partners and results to form basis of new book to be published in 2012 by Crown Archetype.

Chrisanna Northrup

The Normal Bar does not advocate that everyone be “normal”--it simply lays out what the norms look like in today's society. The data will be used to offer tools and advice on how to create healthier, happier normals!

Chrisanna Northrup, CEO of YOU Got Challenged! Inc., Dr. Pepper Schwartz, a Professor of Sociology at the University of Washington, and Dr. James Witte, Professor of Sociology and Director of the Center for Social Science Research at George Mason University announced today the launch of their international survey to uncover what is “normal” in relationships and dating around the world.

Called The Normal Bar Survey, this precedent-setting study will shed light on common behavioral patterns and, by casting light on how others behave, help people decide if “their normal” should stay the same or be nudged by various methods toward what is more typical. The complete survey results will be unveiled in THE NORMAL BAR: Where Does Your Relationship Fall? which Crown Archetype will publish in summer 2012.

The Normal Bar project is built around the most astonishing interactive study ever on relationships and dating and will sort by ethnic differences, income, gender, age, and religion utilizing an unprecedented statistical database. Survey topics include: money, sex, family, happiness, trust, fidelity, children, affection, romance, obsessions, addictions, communication and many more. Respondents will learn how their normal compares to people around the world, and will cover every conceivable topic, ranging from what constitutes a normal amount of kissing in a day or week, to how many of us would make the supreme sacrifice for our partners. Every relationship configuration will be examined.

To help in their endeavor, Northrup, Schwartz and Witte have reached agreement with five media platforms that will contribute their own questions to the survey. Those partners include AARP, The Huffington Post, iVillage, and AOL as well as a major magazine with an international circulation. Each partner will launch an interactive survey on its website to assist in gathering data from millions of people around the world.

The book, The Normal Bar, will be published in Summer 2012 utilizing all the data gathered and be the ultimate resource for anyone who wants to learn how people are conducting their sex lives, handling finances (with or without their partner), communicating, exchanging affection, defining family and working out the messiness of their daily lives. It will not advocate that everyone be “normal”—rather, it will simply lay out what the norms look like in today's global society by using fascinating stories, profound data, and visually stimulating illustrations. By discovering what works and doesn't for people around the world, readers can create a healthier, happier, and more fulfilling “normal” within their own relationship.

You can visit The Normal Bar survey site at and the book site at

Chrisanna Northrup is the creator of The Normal Bar project, and one of the book’s co-authors. She thinks of herself as a typical woman in a long-term marriage who is on a quest to determine what is normal in today's relationships. Chrisanna has brought together a highly credentialed team of experts to discover how the rest of the world survives and thrives in relationships. She is also CEO of YOU Got Challenged! Inc., a customized online program designed to motivate, inspire, and hold employees accountable to change their current normal to a healthier one.

Pepper Schwartz is a Professor of Sociology at the University of Washington and received her Ph.D. in Sociology from Yale University. She is a co-author of The Normal Bar and national Love & Relationship Expert & Ambassador for AARP and She is the author of 16 books (the latest of which is Prime: Adventures and Advice on Love, Sex and the Sensual Years, HarperCollins, 2007). She is Past President of the Society for the Scientific Study of Sexuality and wrote the "Sex and Health" column for Glamour magazine for seven years. She blogs for,,, and the Seattle Post Intelligencer. She has appeared on such television programs as The Oprah Winfrey Show, The Today Show, Dateline and Dr. Phil, and Lifetime.

James Witte is a Professor of Sociology and Director of the Center for Social Science Research at George Mason University; he received his Ph.D. in Sociology from Harvard University. He is The Normal Bar’s third co-author. His expertise includes survey research methods, the sociology of the Internet, and the study of economy and society, family and statistics. He is the co-creator of OnQ (On-line Questionnaire Survey).

Crown Archetype is an imprint of the Crown Publishing Group division of Random House, Inc., whose parent company is Bertelsmann AG.


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