Mountain View, CA (PRWEB) May 06, 2011
Gigya, Inc., software as a service (SaaS) technology that makes sites social, has been named a "Cool Vendor" in the Cool Vendors in CRM Marketing, 2011 report by Gartner, Inc. The report, authored by Adam Sarner, Kimberly Collins, and Ed Thompson, finds that these vendors “make a cool contribution to empowering consumers. These technologies help companies to learn from, or make sense of, customer interactions so they can act upon those insights.”
Gartner expects the social CRM market to reach $1 billion in revenue by year-end 2012, up from 600 million in 2010. (Gartner, Social CRM Market Definition and Magic Quadrant Criteria, 2011)
Companies are increasingly placing emphasis on integrating social technologies and the resulting insights into business processes, and marketers are focused on grounding those social strategies with business purpose.
“We are extremely pleased to be included in the Cool Vendor report by Gartner. Their research has consistently supported social CRM technologies as a critical investment for marketers.” said Patrick Salyer, CEO, Gigya. “Gigya’s technology brings a new toolset to Social CRM by helping companies make their own websites social. We feel fortunate to be considered part of this landscape.”
Gartner, Inc. defines Cool Vendors as “companies offering a technology or product that is at once innovative — it enables users to do things they couldn't do before; impactful — it has or will have a business impact; and intriguing — it has caught Gartner's interest or curiosity over the past six months or so. The Cool Vendors in CRM Marketing offer unique social and analytic capabilities that enable marketers to listen, engage, react, promote and influence customers regarding a company’s value position.”
The Gigya Social Suite
Gigya provides a complete suite of Social plugins for websites looking to integrate with all major social networks. Gigya’s suite includes the following:
Social Sign-on: Gigya’s Social Sign-on enables social registrations to increase customer data, reduce support costs, and open new communication channels.
Social Plugins: Gigya’s Social plugins include Sharing, Reactions, Recommendations, Game Mechanics and more. In addition, Gigya captures high-quality, actionable activity and profile data to enables social personalization and power social recommendation intelligence.
Analytics: Gigya provides comprehensive social analytics to measure the ROI of every Gigya implementation.
Gigya is Software as a Service (SaaS) technology that makes websites social, integrating online businesses with the top social networks and identity providers including Facebook, Twitter and LinkedIn and consolidating the most powerful social features in a single solution. The company enables customers to apply friend and profile data to drive social registrations, scalable word-of-mouth marketing and community interaction. Through analytics, best practices, consulting and support, Gigya optimizes every implementation, delivering measurable social ROI. Supporting more than 280 million users each month across more than 500,000 sites, Gigya’s technology is the choice of global leaders in publishing and commerce including CBS, Fox Sports, Intuit, The Coca-Cola Company, The Home Depot, and Turner Networks.
About Gartner's Cool Vendors Selection Process
Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose. Gartner, Inc. defines Cool Vendors as “companies offering a technology or product that is at once innovative — it enables users to do things they couldn't do before; impactful — it has or will have a business impact; and intriguing — it has caught Gartner's interest or curiosity over the past six months or so. The Cool Vendors in CRM Marketing offer unique social and analytic capabilities that enable marketers to listen, engage, react, promote and influence customers regarding a company’s value position.”