Petplan Pet Insurance Makes fetch! Magazine Available Via iPad

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Focused on core mission of protecting pets, Petplan pet insurance’s fetch! magazine provides readers with in-depth analysis and coverage of pet health issues

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It is amazing that in just a short time, Petplan has been able to create a highly-regarded pet health publication that enjoys contributions from some of the nation’s best known veterinarians and researchers.

fetch! magazine, the official publication of Petplan, America’s top rated pet insurance company, has further extended its reach by adding a subscription/download option for the Apple iPad. Distributed quarterly, fetch! magazine, which enjoys a readership that exceeds 250,000, offers veterinary reviewed health information that allows pet parents to take an active role in managing their pet’s health, safety and wellbeing.

“We are quite proud of the runaway success of fetch! magazine and excited to now make subscriptions available on iPad,” says Natasha Ashton, Co-Founder of Petplan. “Pet health is our primary concern and the foundation of our business. This commitment to the welfare of pets was the inspiration for creating the magazine. It is amazing that in just a short time, Petplan has been able to create a highly-regarded pet health publication that enjoys contributions from some of the nation’s best known veterinarians and researchers.”

As part of Petplan’s commitment to protecting pet health, a subscription to fetch! magazine is included within the total cost of every pet insurance policy issued. Each issue is uniquely themed and the article topics developed for each issue apply to both dog and cat owners. Initially available only to Petplan policy holders and select veterinary practices, fetch! magazine, is now in its third year of publication and its reach has greatly expanded. Demand for its insightful and expert content has driven both its extended reach and increased frequency since its 2009 launch. Intended to be issued twice a year, fetch! Magazine is now produced quarterly and beyond its new iPad application, fetch! magazine is available at Barnes & Noble bookstores across the United States and also by subscription via Petplan’s web site.

Previous issues of fetch! magazine have included in-depth articles on groundbreaking medical breakthroughs from leading veterinary research organizations such as Morris Animal Foundation, quirky pet stories from readers, tips for protecting pets and interviews with celebrity pet enthusiasts, including Rachael Ray, celebrity dog coach Tamar Gellar, professional baseball player Chase Utley and his wife Jennifer and Beth Ostrosky Stern, who serves as an prominent advocate for North Shore Animal League in New York.

To subscribe to fetch! magazine for iPad, please visit: http://www.apple.com/ipad/from-the-app-store/. To subscribe to fetch! magazine in print, please visit http://www.gopetplan.com.

ABOUT PETPLAN
As America's top-rated pet insurance company, Petplan offers customizable policies to meet any coverage requirements and budget for pets of all/any age. Petplan is the only insurer to cover all hereditary and congenital conditions for the life of the pet – without dollar limits per condition. For information, visit http://www.GoPetplan.com or call 1-866-467-3875.

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Sara McMillan
Sara.McMillan@gopetplan.com
1-866-467-3875
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Bill Tierney
Brian Public Relations
610-337-3600 246
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