Columbus, OH (PRWEB) May 08, 2011
The Columbus company that is the national go-to source for awards, promotional items, and consumer goods made from recycled materials launched its new generation website this week. The address remains the same at http://www.recycledproducts.com, where they’ve been a presence since 2004. The fresh site will provide users with a quick, user-friendly access to quality goods that support green initiatives. Links to the company’s content rich Facebook, YouTube, and Twitter pages are a click away on the redesigned site.
Company founder and president, Dan Weisenbach, sees the new site as a portal for users to peek inside his 30-year old firm and see the amazing things that occur when ingenuity and innovation are applied to would-be waste. “We wanted our site to provide a virtual visit to our emporium of options for consumers,” said Weisenbach who coined the phrase and pioneered the concept of WARM Manufacturing (Waste As Raw Material). The company’s 2-dozen patents and trademarks attest to the inspired way in which they pursue creating useful goods from what others see as trash.
“We have been in the business of manufacturing and distributing products made from recycled materials for decades; long before green was cool. We were first in transferring all of our printing to recycled paper and soy ink. That was in 1989. We began sourcing recycled promotional products to fill our customers needs for imprinted items and then began to manufacture our own lines from materials that we saw going into the waste stream,” said Weisenbach.
A groundbreaking section of the new site is the True Content Assurance™ feature where customers learn the content of the recycled products that they are considering. Weisenbach’s attention to the source and substance of all of his products is strictly focused on credibility of the environmental aspects of the items. “If I manufacture it, I use recycled materials and sustainable methods. If I distribute a product made elsewhere, I do my homework to be sure that it meets my exacting standards.”
As green has gone mainstream over the last decade, hundreds of firms have sprouted up with thousands of products that make claims about sustainability. At best, the green marketplace can be difficult and cumbersome to navigate. At worst, well-meaning purchasers can spend money on products that claim to be green, but are actually very unfriendly to the environment. These situations are what Weisenbach terms ‘ecoblunders’. The company’s Youtube channel and Facebook pages will offer tips on how to use the True Content Assurance™ feature.
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