Ron Gonen, RecycleBank’s Founding CEO, Joins DailyFeats’ Advisory Board

Award-Winning Entrepreneur and RecycleBank Co-Founder Joins DailyFeats to Create Change in People's Lives via DailyFeats’ Positive Action Platform

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By encouraging, empowering, and rewarding people for doing good, DailyFeats can make a real difference for our communities.

New York, NY (PRWEB) May 11, 2011

DailyFeats, where people do good things every day to reach their lifelong goals, announced today that Ron Gonen has joined the DailyFeats team and will serve on its Advisory Board. Co-Founder of RecycleBank, the leading venture-backed company rewarding environmental actions, Ron Gonen brings a wealth of experience to DailyFeats, and will help pursue its mission of building a better world by encouraging members to take actions that benefit their bodies, minds, homes and communities.

DailyFeats -- http://www.dailyfeats.com -- is an online and mobile platform for positive action. Its purpose is to help people do good things, guiding them in doing small but significant actions -- or "feats" -- that reflect their values and contribute to their life's goals. Along the way, they earn points, meet a helpful community, and save money on real-life expenses, motivating them to go do good -- every day.

"The potential of the DailyFeats platform to impact behavior is enormous," Gonen explained, "and I'm excited at the opportunity to help the company accomplish its vision. By encouraging, empowering, and rewarding people for doing good, DailyFeats can make a real difference for our communities."

"I worked with Ron for nearly four years, after joining his team at RecycleBank in 2007, and I'm thrilled to be working with him again," added Morley Ivers, COO of DailyFeats and formerly Chief Rewards Officer at RecycleBank. "He's a visionary entrepreneur and a personal inspiration to me; his guidance will be invaluable as we pursue partnerships with the nation’s leading consumer brands, who are joining our rewards platform designed to improve people's lives while driving partners' business objectives at the same time."

Under Ron’s leadership, RecycleBank grew from an idea to a company recognized by a number of leading business and environmental organizations, including the World Economic Forum as a Technology Pioneer, the United Nations Environment Programme as a Champion of the Earth, The Pennsylvania Environment Council with the Philadelphia Sustainability Award, The Social Venture Network with their Innovation Award and the Wall Street Journal as one of the top 10 Venture Backed Clean Tech Companies of 2010. Ron is currently a member of RecycleBank's Board of Directors.

Ron is a past member of the World Economic Forum's Council on Sustainable Consumption, and is currently a Research Associate at the Earth Engineering Center at Columbia University and a Henry Catto Fellow at the Aspen Institute.

ABOUT DAILYFEATS
DailyFeats (http://www.dailyfeats.com/) helps you do good things. It'll guide you in doing small but significant actions -- or "feats" -- that reflect your values and contribute to your life's goals. Along the way, you'll earn points, meet a helpful community, and save money on real-life expenses, motivating you to go do good -- every day. There are over 129,000 local rewards and savings available today, as DailyFeats approaches the announcement of its national coalition of brands in 2011.

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    DailyFeats
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