One of our primary goals was to allow existing customers to continue shopping their way, without intrusion. With FastSearch, we were able to accommodate that, while also opening up entirely new pathways to all of our products.
(PRWEB) May 09, 2011
In March 2011, Fastener SuperStore unveiled FastSearch, an online tool aimed at simplifying the process of identifying the more than 30,000 screws, bolts, rivets, and other fasteners on their site. FastSearch, the tool's abbreviated name for "Fastener Search", allows users to narrow search results by selecting required attributes such as size, length, material, head style, drive style, along with many others.
"Our product lines are more searchable and accessible than ever before, yet nothing has changed with the basic function or arrangement of the site," said Greg Fields, Fastener SuperStore Founder and President. "FastSearch sits alongside our existing layout, providing a graphical point and click interface for customers who find it more intuitive to shop in that manner."
With FastSearch, once a user has selected a product sub-category, such as "Machine Screws" or "Carriage Bolts", the tool allows them to select the remaining part attributes in any order, narrowing the results as selections are made. If requirements call for a certain size and length, the user can select those and then see what options remain for all other attributes. The search results provide links to product pages displaying carton quantities, pricing, price break points, and downloadable specification sheets.
Making a change to a site that has been operating successfully for almost a decade wasn't something that Fields entered into lightly. "We have over 21,000 registered users of our site," he noted. "One of our primary goals was to allow existing customers to continue shopping their way, without intrusion. With FastSearch, we were able to accommodate that, while also opening up entirely new pathways to all of our products."
Founded in 2001, Fastener SuperStore was among the first fastener distributors to take their business online and publish their pricing rather than requiring RFQs for bulk materials. The company has experienced strong and consistent growth over their first decade and hopes to continue developing new ways to simplify fastener purchasing, such as FastSearch. In the first quarter of 2011, Fastener SuperStore experienced 13.8% sales growth over the same period in 2010, and 58.7% growth over first quarter 2009. April 2011 was up over 25% from April 2010.
Fastener SuperStore is headquartered in Downers Grove, IL, and in 2010 opened new offices in Camarillo, CA. Fastener SuperStore ships from multiple locations across the USA daily, shipping 98% of orders within 24 hours of the order placement.