Tourism Representatives from the Adirondack Region to Exhibit in Montreal Next Week

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The Adirondack Coast Visitors Bureau Continues its Outreach to the Montreal Market

The Adirondack Coast Visitors Bureau, a division of the North Country Chamber of Commerce, continues its aggressive outreach to the Montreal market by exhibiting at the Travel and Outdoor Festival in Parc Jean-Drapeau from May 13-15. This is the third consecutive year the Visitors Bureau has attended the show which attracts more than 30,000 outdoor enthusiasts.

This year, the Adirondack Coast Visitors Bureau will be joined by Whiteface/Lake Placid, doubling the booth space and its presence at the show. “I’m excited to showcase all the outdoor activities our area has to offer. Having Whiteface join us at the show makes our message all the more powerful,” stated Michele Powers, Vice President of Marketing for the North Country Chamber of Commerce. “People attending the show are most interested in biking, paddling and hiking so it is a great opportunity to remind them of all the outdoor activities available on the Adirondack Coast – just 100 km to their south.”

With the Canadian dollar gaining strength over the U.S. dollar, the timing couldn’t be better as the summer tourism season starts to ramp up. Lauren Garfield, Sales Manager for Whiteface, said, “It is a good value for people from Montreal to come to our area.”

For the first time, Derek Muirden of Mountain Lake PBS and long time advocate of the Adirondack region will attend the show. A popular celebrity in Quebec, Muirden will partner with the Visitors Bureau and Whiteface, spending the weekend promoting the Adirondack region, meeting fans and signing autographs.

"Since coming here to stay over twenty years ago, I have had the good fortune to explore almost every nook and cranny of the region. Many of these adventures are chronicled in the Mountain Lake PBS award winning television series 'People Near Here', 'Roadside Adventures' and 'Rustic Living,'" said Derek Muirden, Senior Producer Emeritus, Mountain Lake PBS. He added, “To partner with the North Country Chamber of Commerce and the Adirondack Coast Visitors Bureau marks the beginning of further exploits in turning on even more people to the splendid variety of wonders that await their every visit to the Adirondack Coast."

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Michele Powers
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