Mochila Announces the Addition of the New IAB Portrait Standard Advertising Unit to its Suite of Content-Based Ad Solutions

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Large-format display ad units loaded with real-time media functionality now among the customizable templates offered by leading advertising solutions and content syndication platform and network

Mochila, a premium real-time content syndication technology platform and network, today announced the new-to-market IAB Portrait content-based advertising unit. Mochila's latest offering of a rich media 300x1050 display unit not only supports the features of AOL's Project Devil in terms of functionality and page integration, but the Mochila Portrait also allows for highly customizable and contextual articles, photos and video that can be hyper-targeted to websites, mobile applications and other properties.

Mochila has paved the way with its dynamic content-based ad units and over time has successfully partnered with advertisers to enhance brand narrative and deepen engagement, as well as amplified publishers' audiences for larger ad deals using Mochila's far-reaching distribution network.

"Mochila is very excited to bring the IAB Portrait to market," said Benjamin Chen, Chairman and Chief Executive Officer, Mochila. "This latest iteration of our proprietary real-time content-based display unit simply takes the best of what we do to new heights."

In addition to the latest 300x1050 display option as well as a proprietary 300x1200 version, Mochila will continue to build additional IAB standard units plus 300x600, full-page sections and complete sites. Mochila also offers extensive targeting ─ from audience and behavioral targeting to conceptual and contextual targeting and retargeting.

Launched in 2001, Mochila has forged partnerships with hundreds of the biggest and most powerful publishing companies and advertisers in the world, including Reuters, Tribune Company, WebMD, IDG, Ziff Davis Media, Investor's Business Daily and U.S. News & World Report, as well as GM, Citibank, BP and Procter & Gamble. The Mochila network of websites spans over 1,500 members that reach an audience of over 150 million unique monthly visitors.

About Mochila
Founded in 2001, Mochila is a leading syndication and technology platform that pairs premium content with advertisers in highly contextual, fully customizable units. With its extensive network of award-winning content providers and over 1,500 top-tier distributors, Mochila extends a brand's footprint and creates large-scale advertising opportunities ─ all supported by deep-dive metrics. Mochila's custom solutions allow publishers to amplify their audience for larger ad deals along with the opportunity to monetize their sites as a distribution vehicle; enable advertisers to deepen engagement by surrounding their brand with quality, contextually relevant content and help marketers to attract and retain their consumers with a specialized brand messaging platform that includes their own content and/or that of Mochila's publishing partners. Partners include Reuters, Tribune Company, Belo Corporation, Media General, WebMD., IDG, Ziff Davis Media, Investor's Business Daily, Bon Appétit, U.S. News & World Report, Scholastic and Greenspun Media Group. In addition to its own ad sales team, Mochila has partnerships with a number of the world's leading ad networks as well as the sales teams of participating publishers. Mochila has operations in New York, San Francisco and Carlsbad, Calif. Mochila is a member of IAB. Visit


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Lisa Granatstein
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