A Winning Pair: Dearfoams is the Official Footwear Sponsor at the World Series of Poker

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Players to experience the Dearfoams Difference during World Series of Poker events in 2011 and 2012.

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Dearfoams is bringing maximum comfort to Las Vegas as the Official Footwear Sponsor of the World Series of Poker (WSOP) for the 2011 and 2012 events in Las Vegas. The WSOP, the longest-running, largest and most prestigious gaming event in the world, will kick-off on May 31, 2011 at the Rio All-Suite Hotel and Casino.

As Official Footwear Sponsor, Dearfoams logo, signage and thousands of pairs of slippers will appear on-site throughout the tournament. Nancy Coons, President of Dearfoams Slippers, wants to make attendees more comfortable by providing complimentary slippers to all WSOP Main Event participants and during select additional events, including the Ladies World Championship on July 1. WSOP dealers and ESPN’s camera crew are also welcome to join in and feel more relaxed by coming to work every day during the event in comfortable Dearfoams slippers!

Dearfoams also will be launching a promotion for one lucky consumer to win a $10,000 seat to the 2012 WSOP Main Event where this is a chance to win WSOP’s most coveted bracelet and spend a lifetime kicking back -- in comfortable Dearfoams slippers, of course. “We are very excited to partner with the WSOP,” says Mark Zobel, V.P. of Marketing for the R.G. Barry Corporation, the parent company of Dearfoams. “Dearfoams will enable players at the WSOP Main Event to ‘make themselves comfortable’ at the table, allowing them to worry about their hand, not about their feet.”

“This is an exciting opportunity for us and a unique way for Dearfoams to reach a broader male audience, who may not be as familiar with our brand as women. They’re the perfect pair whether at a poker table, running errands, heading to class, or just kicking back at home," added Zobel.

“Our champion last year won nearly $9 million while wearing flip flops, so we know poker players covet comfort in their pursuit of glory,” said WSOP Vice President Ty Stewart. “But let’s face it, flip flops aren’t so comfortable. So we have partnered with Dearfoams – who makes the world’s most comfortable slippers – so players can now feel truly comfy as they pursue their dreams of winning the WSOP and going on to live a life of leisure where it will be appropriate to wear Dearfoams slippers 24/7.” For more information about Dearfoams, visit http://www.Dearfoams.com. Catch the WSOP tournament play with Dearfoams as the Official Footwear of the World Series of Poker on ESPN this summer and fall.

ABOUT DEARFOAMS
Dearfoams, a lifestyle brand synonymous with maximum comfort, created the original foam-cushioned slipper in 1947. Nearly 65 years (and a billion pair) later, people still love the exceptional comfort, style, and quality every Dearfoams product provides. Our slippers feature the “Dearfoams Difference,” a multi-density cushioning system and higher grade fabrics that make Dearfoams slippers unlike any other. And our new sleepwear and knit accessories lines, launching in Fall 2011, will feature the same quality, comfort and style consumers expect from the Dearfoams brand. Moreover, all Dearfoams products include our Comfort Guarantee: if you’re not 100% comfortable with us, just let us know. Dearfoams are available at leading retailers throughout North America, and online at http://www.dearfoams.com. Try us today – and make yourself comfortable.

ABOUT THE WSOP
The World Series of Poker (WSOP) is the largest, richest and most prestigious gaming event in the world awarding millions of dollars in prize money and the prestigious gold bracelet, globally recognized as the sport’s top prize. Featuring a comprehensive slate of tournaments in every major poker variation, the WSOP is poker’s longest running tournament in the world, dating back to 1970. In 2010, the event attracted 72,966 entrants from 117 different countries to the Rio All-Suite Hotel and Casino in Las Vegas and awarded over $187 million in prize money. The WSOP in December, 2008 was named the 7th most admired sports brand in North America by the Turnkey Sports Survey, trailing only the older and more established NFL, MLB, NBA, NHL, NASCAR and PGA Tour among sports properties. In addition, the WSOP has experienced groundbreaking alliances in broadcasting, digital media and corporate sponsorships, while successfully expanding the brand internationally with the advent in 2007 of the World Series of Poker EuropeSM.

DEARFOAMS MEDIA INQUIRIES
Tracy Galermo
Hollywood Branded Inc.
310.606.2030 x 135
tracy(at)hollywoodbranded(dot)com

WSOP MEDIA INQUIRIES
Seth G. Palansky
Caesars Interactive Entertainment (CIE)/World Series of Poker (WSOP)
702.407.6344
spalansky(at)caesars(dot)com

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Tracy Galermo
Hollywood Branded Inc.
310-606-2030 135
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