NRPA Selects Guide by Cell for New Member Discount Program

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The National Recreation and Park Association (NRPA) has partnered with San Francisco-based technology service provider Guide by Cell to provide a new NRPA discount program, which will support members in engaging visitors to their public parks and recreation areas.

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Through this new discount program, our members will engage more visitors, and ultimately, connect more people with park and recreation opportunities for health, fitness and outdoor engagement.

The National Recreation and Park Association (NRPA) has partnered with San Francisco-based technology service provider Guide by Cell to provide a new NRPA discount program, which will support members in engaging visitors to their public parks and recreation areas.

Under the new partnership, NRPA members will receive a 30 percent discount on Guide by Cell services, including cell phone audio tours, text messaging systems, mobile websites and Smartphone applications for visitor and tourism information. The company will also act as a mobile technology advisor to NRPA’s member organizations and report on market trends pertinent to the advancement of parks and recreation in local communities.

Approximately 91 percent of Americans own a cell phone, and there are four billion mobile phones in use around the world. NRPA, which serves as the national representative for public park and recreation agencies throughout the U.S., formed the new partnership with Guide by Cell in response to the growing use of mobile devices, as well as members’ growing need for technology support to reach out to their local citizens and potential visitors.

“Mobile technology is here to stay, and the public demand for parks and recreation has increased over the past decade,” said Barbara Tulipane, CEO of NRPA. “Through this new discount program, our members will engage more visitors, and ultimately, connect more people with park and recreation opportunities for health, fitness and outdoor engagement. The benefit for our members will provide endless benefits for their local citizens.”

“We’re so proud of our new partnership with NRPA,” said Dave Asheim, president of Guide by Cell. “From cell phone guided tours to text message alert systems and information-sharing through the mobile web, our mobile solutions are widely used by parks and outdoor organizations nationwide. We’re very excited to work with NRPA’s member organizations in utilizing these great mobile technologies to connect with visitors and enhance the onsite experience.”

To learn more about NRPA’s member benefit program, contact Amy Caudill at acaudill@nrpa.org.

The National Recreation and Park Association is a national not-for-profit organization dedicated to advancing park, recreation and conservation efforts that enhance quality of life for all people. Through its network of 20,000 recreation and park professionals and citizens, NRPA encourages the promotion of healthy lifestyles, recreation initiatives, and conservation of natural and cultural resources. For more information, visit http://www.NRPA.org. For digital access to NRPA’s flagship publication, Parks & Recreation, visit http://www.parksandrec-magazine.org.

Guide by Cell is the world’s largest provider of interactive mobile technology solutions for cultural institutions and nonprofit organizations. Since 2004, the company has expanded its services to include mobile audio tours, text messaging systems, Smartphone applications, mobile web and mobile giving campaigns. For more information, visit http://www.guidebycell.com.

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