Small Businesses, Nonprofits Both Win With Cause Marketing

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Small businesses and nonprofits help each other with cause marketing. Choose your partner well with tips from Ventureneer webinar.

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Cause marketing gives both partners a return on investment, which may be new supporters, potential income or greater visibility.

Cause Marketing: A Win-Win for Small Businesses and Nonprofits, a free webinar from Ventureneer, shows nonprofit leaders and small business owners how to help each other increase visibility, build community, and increase return on investment, whether that investment is measured in dollars or donors.

A good cause marketing program has the potential to increase donations, volunteers, and supporters for the nonprofit while the business gets access to new, emotionally connected customers and greater visibility in the community.

"Cause marketing gives both partners a return on investment, which may be new supporters, potential income or greater visibility," said Geri Stengel, founder of

Businesses, take note: Research has shown that successful entrepreneurs build social responsibility programs, such as cause marketing, into their business plans right from the start. And nonprofits, take note. Those same entrepreneurs like to work with local nonprofits and to be personally involved.

The key to success is finding the right partner: What cause meshes with your target market? What business represents the values of your organization? How can each partner ensure that the partnership will enhance its support and visibility?

Cause Marketing: A Win-Win for Small Businesses and Nonprofits will help both nonprofit leaders and small business owners decide what kind of partner best suits their organization and how to make sure the partnership works for everyone.

Stengel will be teaching the free online seminar on Wednesday, May 18, 12n -1pm.

She emphasized that cause marketing is not just for the big guys. No matter the size of your budget, cause marketing can add value to the mix. Small nonprofits and small businesses can get and give value from such partnerships.

The webinar will clarify:
*The buy-in needed within an organization before undertaking a Cause Marketing partnership;
*How to decide if this partner represents the nonprofit's values;
*How to decide if this partner matters to the client base of the business;
*What motivates businesses to partner with a nonprofit;
*How to determine the value of a nonprofit to the small business and vice versa;
*The benefits of partnerships for small businesses and for nonprofits;
*How to insure that both the nonprofit and the small business are satisfied with the outcome of the partnership.

Nonprofit leaders, board members, nonprofit executive directors, chief financial officers, fundraisers as well as small business owners and entrepreneurs will learn how to put together a socially responsible marketing program in this webinar.

For more information or to register go to Cause Marketing: A Win-Win for Small Businesses and Nonprofits.

About Ventureneer
Ventureneer connects values-driven small business owners, social entrepreneurs, and nonprofit leaders with the knowledge they need to make the world a better place and to thrive as businesses. At Ventureneer, entrepreneurial and nonprofit training and advice are practical, accessible, and affordable. Ventureneer blends traditional, formal instruction with informal, peer learning. You can learn new skills, collaborate with peers, develop solutions to your real-world problems, get one-on-one help from experts, and access the information you need to make better decisions for your organizations.


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Geri Stengel
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