Poptropica, Popular Online Virtual World for Kids, Launches “Red Dragon Island”

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Bestselling Magic Tree House® Series Featured in the Site’s 19th Island

“Magic Tree House is all about going to new worlds on the wings of imagination. I hope kids will now have a wondrous journey with Jack and Annie to Red Dragon Island on Poptropica,” said Mary Pope Osborne, author of the Magic Tree House series.

The Magic Tree House lands on Poptropica. Fans of “The New York Times” No. 1 bestselling book series can now explore “Red Dragon Island” with Jack and Annie, the brother and sister from the series who have discovered a magical tree house, which is filled with books and transports them to different places and times. A favorite of children everywhere, the Magic Tree House books have sold more than 70 million copies in North America alone.

On “Red Dragon Island,” visitors will join Jack and Annie on a journey back in time to a world of samurai warriors, sumo wrestlers and great dangers that lurk in the clouds. When trouble strikes, it is up to players to master a set of elite ninja skills and undertake a dangerous rescue mission to find their way back home.

Currently available to Poptropica Members with Early Access, this Island will launch to the public on June 2, 2011. Nonmembers can currently get a sneak preview to “Red Dragon Island” and play the “Prepare for Impact” game to win a free costume for their Poptropican.

The Magic Tree House books consistently land in the No. 1 slot on “The New York Times” children’s bestseller list. They have been translated into 28 languages and are available in more than 30 countries around the world. Written by Mary Pope Osborne, the series introduces young readers to different cultures and times in history, as well as the world’s legacy of ancient myth and storytelling.

“I’m absolutely delighted that we have the good fortune to further extend the love for adventure and learning that Mary brings to her books,” said Jess M. Brallier, publisher of Poptropica. “Her Dragon of the Red Dawn book in particular is a perfect fit for the stunning illustrations and active discovery that are native to Poptropica. This is a great Island for curious kids.”

“Magic Tree House is all about going to new worlds on the wings of imagination. I hope kids will now have a wondrous journey with Jack and Annie to Red Dragon Island on Poptropica,” said Mary Pope Osborne, author of the Magic Tree House series.

Kids can now get Early Access to play “Red Dragon Island” with Poptropica Membership. Membership also gives kids unlimited use of all costumes and Gold Cards in the Poptropica Store, allowing them to customize their Poptropicans by choosing from their favorite costumes, special abilities and effects – electrifying their Poptropican, creating a meteor shower, spraying silly stream, and much more.

Prepaid Poptropica Game Cards in the amount of $10 can be purchased at select retailers, such as Target and Best Buy. Game cards redeemed for Membership receive a free extra month of Membership.

Every month, as many as 10 million kids explore Poptropica’s virtual Islands. The players of this virtual world for kids come from more than 100 different countries and have their Web browsers set to more than 70 different languages, ranging from Spanish and Sanskrit to Vietnamese and Croatian.

Kids can stay up to date on news about upcoming new Islands and other exciting developments in the world of Poptropica on the official blog at http://blog.poptropica.com/.

About Poptropica (http://www.poptropica.com)
Poptropica is a virtual world in which kids explore and play in complete safety. Every month, millions of kids from around the world are entertained and informed by Poptropica’s engaging quests, stories and games. Kids create a “Poptropican” character to travel the many Islands of Poptropica and use gaming literacy to enjoy a narrative that is often rooted in factual history. Problem-solving skills are honed as kids discover and solve mysteries unique to each Island.

There are always new areas to explore in this ever-expanding world where kids can collect objects, read digital books and comics and compete in head-to-head competition. Parents can always trust that their children are playing – and learning – in a safe online environment. Poptropica is published by Family Education Network, a part of Pearson (NYSE: PSO), the education, services and technology company. Pearson’s other primary operations include the Financial Times Group and the Penguin Group.

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Lisa Wolfe
L. Wolfe Communications
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