Revolutionary New iPhone App Tracks Performance In Bed

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Dutch innovation company Paruchute launches a groundbreaking app that measures and interprets sexual activity. It even aims to break the taboo of sharing this controversial information on social media.

There are smartphone applications for almost everything these days. Indeed, it is great to use apps to find out how well you eat, run, and sleep - but let's be honest: There is only one thing people really want to know. Among the 372.000 available applications in Apple’s app store , SexTrack is the first to answer that all-important question: How good am I / is (s)he / are we in bed? Not only can users find out for themselves, but they can also compare and share these findings with others. SexTrack has an innovative approach to conveying this sensitive and possibly controversial information. By using an overall score, as well as an average skill level, posting and discussing results on social media such as Facebook and Twitter has now finally become fun and classy - and therefore possible.

What does it do?
SexTrack is a one of a kind and fun application that tracks performance in bed, or on any other soft surface, on the basis of movement. The app uses the built-in iPhone accelerometer to measure the dynamics of adventures in the bedroom on four different dimensions: duration, amount, speed and intensity. It is easy to use (just put your phone on the bed close to the action) and adds to the magic of being together.

Was it good for you?
Afterwards, users can enjoy checking results, presented as an overall score. On a more detailed level they can view the different dimensions in various graphs. SexTrack’s coaching function analyzes performance and provides feedback and tips to improve users’ abilities and, therefore, their sex life. Moreover, since more of everything is not necessarily better, SexTrack lets people determine what they consider to be good performance. In addition, they can compare themselves and their partners (anonymously if preferred) with the rest of the world and dive into several daily and monthly rankings. Next to a personal and an overall ranking, there are rankings that show how well men, women, singles and couples do on both a national and global level. Lastly, SexTrack provides a ranking of countries to stir up the debate on where the best lovers come from.

No more taboo?
Most people have always felt shy or otherwise uncomfortable talking about the details of their sex life. Even in this second phase of the internet age, which has inspired many people to share a lot of personal information with others using social media, this topic is not often discussed openly. However, the rapid development and market penetration of smart mobile devices is lowering barriers and is changing the nature of information that is shared. According to estimates there will be 554 million smartphone users globally by the end of 2011 , and 53% of all 25-34 year-olds, commonly referred to as Generation Y, will have a smartphone . These developments make you wonder if sharing information about sex could now be socially acceptable. SexTrack presents this information in a fun and classy manner, through an overall score and a skill level assessment. This game-like format enables users to finally take the leap and add this important element of their lives to their digital identities in online social communities such as Facebook and Twitter.

About the company
Paruchute is a new Dutch partnership consisting of talented creative individuals with extensive business experience. The company focuses on product and service innovation.

2. Abramsky, Mike & Treiber, Paul (RBC Capital Markets) – “Wireless Industry; the new world order”, August 18, 2009
3. Olswang – “Convergence Survey 2011”, March 2011

Notes to Editor (not for publication):
For more information, please see or contact media(at)paruchute(dot)com
Paruchute grants permission to publish the screenshots and logo as found on the aforementioned SexTrack website.

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