Social Influencer Marketing -- Spring Creek Group to Deliver Workshop at School of WOM

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Spring Creek Group Managing Director Clay McDaniel to lead session at School of WOM, the leading educational word of mouth marketing conference to be held May 9–11, 2011 in Chicago

Spring Creek Group, a leading social media marketing agency, today announced that Managing Director Clay McDaniel will moderate an educational workshop on influencer marketing at School of WOM conference, organized by The Word of Mouth Marketing Association (WOMMA). The event takes place May 9-11 in Chicago, and will feature dozens of hands-on sessions from top social marketers from the world’s leading brands including OREO, GAP and Kellogg’s, Microsoft, AT&T, and others.

Key Facts:

  •     McDaniel will lead an educational session entitled: “In Pursuit of the Elusive 'Influencer: How to Assess Whether Influencer Marketing is Viable for your Brand,” which will take place Tuesday, May 10 from 2:30-4:00pm.
  •     McDaniel will join participants from Microsoft, Keller Fay Group, Lippe Taylor, and Meteor Solutions to discuss actionable strategies marketers can use to identify and engage key influencers, as well as proven best practices for turning these fans into active brand advocates who directly boost sales.
  •     WOMMA’s annual School of WOM conference focuses on the art and science of creating talkable brands and taking social marketing tactics to the next level.

School of WOM
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About WOMMA:
WOMMA is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated and social media platforms -- or marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers and advertisers engaging in such marketing practices, identifying meaningful measurement standards for such marketing practices, and defining "best practices" for the industry. Founded in 2004, WOMMA members include marketers and brands that use word-of-mouth marketing to reinforce their core customers and to reach out to new consumers, agencies that deliver word-of-mouth services and technologies, researchers that track the word-of-mouth experience and offline and online practitioners.


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Kari Moe Straley
Spring Creek Group
(415) 215-6423
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