payasUgym offers customers the most cost effective way to visit gyms in London on a ‘pay-as-u-go’ basis at a location of their choice

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payasUgym, a revolutionary new way of visiting gyms in London, has now launched allowing customers to search through a huge selection of participating gyms and pay for one-off visits when they actually want to go.

Increasingly consumers are demanding more choice and the payasUgym programme is responding to their demands

This unique programme quite literally means gym-goers can ‘pay-as-they-go’ by simply visiting the website, creating a payasUgym account for free, locating gyms in London and purchasing an ePass which will be redeemed at the chosen gym’s reception to gain access.

Many of us often have good intentions of getting healthy and head to the gym with the intention of shedding extra pounds and getting back in shape. But most often than not, the reality and distractions of everyday life soon take over and we can’t always get to the gym as much as we intend to meaning our gym memberships are not giving us value for money.    

With the ever increasing cost of living, wallets are tightening and people need to save in any possible way they can. Now, thanks to ‘payasUgym’, gym users can do just that by literally paying for each visit they make and therefore totally taking control of their budgets.

Customers ‘load’ an online wallet and use the funds on a pay-as-you-go basis to buy ‘ePasses’ for the partnering gyms. With no need for cash or a gym card, payasUgym is simple to use. With no joining fees or membership there really are no strings attached and payasUgym is guaranteed to be the best value way to visit any of the participating gyms in London on a pay-as-you-go basis.

payasUgym is a flexible, affordable and convenient way for people to visit gyms in London and offers customers a range of workout options which vary by price, facility type, style and location. With a network of over 100 participating gyms in London and the commuter belt to choose from, and fast expanding, payasUgym enables users to choose a fitness centre at a place of convenience to them. This may be near home, family and friends, the workplace or somewhere that they are passing through. And for people on-the-hop, the selection and payment process can all be done through a Smartphone APP initially available through iPhone.

After an ongoing tough stint of the credit crunch, the UK population more than ever will be thinking carefully about how and where to spend their money. With this innovative programme, keeping fit is made more affordable without any membership fee to pay or a standard monthly charge – customers can spend as little or as much as they want only paying for what gym time they use. The cost of each visit starts from £4 upwards and is based on the individual gym, the services it offers as well, as the time of visit depending on peak or off-peak usage.

Another benefit of payasUgym is the wide variety of gyms that are part of the programme, ranging from top-end luxury health clubs where users can wile away hours relaxing to the practical gyms which are great for on-the-hop functional visits. Customers can go as often or little as they like taking advantage of the different activities and facilities on offer. Whether you’re a hectic ‘on-the-move’ office worker or a parent with a tight schedule with payasUgym there really is something for everybody.

Jamie Ward, co-founder of payasUgym states “Increasingly consumers are demanding more choice and the payasUgym programme is responding to their demands. The affordability and flexibility of payasUgym means the traditional barriers that prevent people from exercising are broken down and the opportunity for people to visit the gym is increased”.

For further information on payasUgym, please contact:

Notes to Editors:
If you would like a briefing from a member of the payasUgym team to find out more about the programme and view the website demonstration please contact Charlie Hamilton on the contact details above.

payasUgym was founded by Neil Harmsworth, Jamie Ward and Michael Blake who are all available for interview

Company Information:
The idea for payasUgym was created when work colleagues Jamie Ward and Neil Harmsworth travelled home from a customer meeting discussing the difficulties in finding a decent gym that you can just go to on a one-off basis.

Quickly realising this could be a good business idea Jamie & Neil started researching the market and discovered that if they could develop a product that would remove existing barriers such as membership and improve the general visibility & flexibility in the market then the consumer demand would be huge. The timing for market entry was perfect.

The pair then engaged Michael Blake, a web developer and friend, about the possibility of building a platform where the public could buy passes online for redemption at the gym. payasUgym was born and the team moved into their first offices in Putney in May 2010.

payasUgym won an award in recognition for the fundraising from Envestors.


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Jamie Ward
+44 (0)7786 546 479
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