ThreatMetrix Named “Cool Vendor” by Leading Analyst Firm

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The “Cool Vendor” Report Identifies Companies that are Innovative, Impactful and Intriguing

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ThreatMetrix™, the fastest growing provider of fraud prevention solutions that do not require personally identifiable information (PII), announced today that it has been included in the list of “Cool Vendors” in the “Cool Vendors in Context-Aware Computing, 2011”(1) report by Gartner, Inc.

“Device identification has become a key component for effective fraud detection, because it provides contextual information that helps enterprises weed out the bad from the good transaction requests,” said Avivah Litan, vice president and distinguished analyst, Gartner, in the report.

According to the report, “Context-aware computing will make systems more usable and will provide differentiation in areas such as personalized advertising. Although gigantic vendors such as Apple, Google, Microsoft and Nokia have invested billions of dollars in this area, there is much room for small vendors to add additional value.” The report also adds that “organizations with e-commerce and mobile commerce strategies need to explore emerging context-aware technologies and vendors to make their offerings more relevant and easy to use.”

“We believe ThreatMetrix’s inclusion in Gartner’s Cool Vendor report demonstrates our reputation as a leading solution in the fraud prevention industry,” said Reed Taussig, president and CEO, ThreatMetrix. “We will continue to leverage our comprehensive ThreatMetrix Cloud-Based Fraud Prevention Platform to serve our rapidly growing worldwide customer base, and look forward to continued innovation in the industry.”

About Gartner's Cool Vendors Selection Process

Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.

(1) Gartner “Cool Vendors in Context-Aware Computing, 2011” by William Clark, Anne Lapkin, Avivah Litan, Matthew W. Cain, Eric Knipp, Annette Zimmermann, Monica Basso; April 15, 2011.

Additional Resources

About ThreatMetrix

ThreatMetrix helps companies stop web fraud and accelerate e-commerce in real-time so they can significantly reduce online fraud, acquire more customers faster, reduce costs, and increase customer satisfaction. The ThreatMetrix™ Cloud-Based Fraud Prevention Platform, incorporating ThreatMetrix SmartID™ cookieless device identification, provides online businesses with the ability to protect themselves and their customers by verifying new accounts, authorizing payments and transactions and authenticating user logins in real-time. Online businesses can deploy the ThreatMetrix Cloud-based Fraud Prevention Platform, which does not rely on personally identifiable information (PII), for traditional online activity via a personal computer as well as for mobile and tablet devices. The company serves a rapidly growing customer base around the world across a variety of industries including social networks (dating, gaming), financial services, e-commerce, affiliate marketing and payments. For more information, visit or call 1-650-625-1451.

© 2011 ThreatMetrix. All rights reserved. ThreatMetrix, the ThreatMetrix Cloud-Based Fraud Prevention Platform, ThreatMetrix SmartID, ThreatMetrix ExactID, and the ThreatMetrix logo are trademarks or registered trademarks of ThreatMetrix in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.


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