Delray Beach, FL (PRWEB) May 12, 2011
Body Basix®, a company providing performance sports nutrition products for everyday people, has announced its partnership with InHealth Media and its sister company, Nutritional Products International (NPI).
Body Basix was founded by former NFL and college football star Chris McIntosh, and looks to simplify sports nutrition by making it easy to understand and use for everyday athletes and fitness enthusiasts. The company will work with InHealth Media for marketing communications services and NPI for retail distribution to consumers across the American marketplace.
"We are tremendously excited to partner with Body Basix to promote and distribute this outstanding line of sports nutrition products throughout the U.S.," said Mitch Gould, CEO of Nutritional Products International. "This brand is unique in that it targets not only athletes, but also people who are simply looking to get in better shape and improve their lifestyles."
InHealth Media is a sports media marketing firm that provides comprehensive and strategic media services to athletes, sporting goods companies, sports media firms and organizations that manufacture sports nutrition, nutraceutical, functional foods, functional beverage and personal care brands.
NPI is one of the world's leading nutraceutical companies, providing sales and distribution services for worldwide brands. It specializes in working with key buyers across the United States, providing a fast track to the world's most important market.
"By combining the expertise of NPI and InHealth Media, we are able to provide companies with a total set of services when it comes to selling, marketing and distributing their products," Gould said.
Prior to starting Body Basix, McIntosh was a Consensus All-American offensive tackle for the Wisconsin Badgers from 1996-1999, Outland Trophy finalist, and academic All-Big Ten. McIntosh helping lead the Badgers to two straight Rose Bowl victories as captain. He was also a first-round draft pick for the Seattle Seahawks in 2000, and founded the company in order to help people realize their fitness and nutritional goals.