“I joined RKG to show companies what RKG’s truly brilliant approach to data-driven online marketing can do for their business,” said John Shea.
Charlottesville, VA (PRWEB) May 11, 2011
RKG (The Rimm-Kaufman Group), a leading data-driven online marketing firm, hired John T. Shea as its Vice President of Strategic Accounts, a new position. Formerly a Senior Agency Sales Associate with Google, Shea will build meaningful partnerships with Fortune 1000 companies and lead RKG’s corporate expansion into the Greater Boston Area.
“I joined RKG to show companies what RKG’s truly brilliant approach to data-driven online marketing can do for their business,” said John Shea. “I’ve watched many of the leading digital agencies develop full reliance on off-the-shelf campaign management platforms and struggle to retain and attract quality talent. In sharp contrast, RKG has elevated its proprietary technology and expanded its roster of premier statisticians, programmers, and analysts. I’m thrilled and honored to join a fast growing company with such a proven track of success.”
Prior to joining RKG, Shea was a Senior Agency Sales Executive at Google Inc. While at Google, he led the company’s business development activities with many of the world’s leading Search Engine Marketing (SEM) Agencies. Through outreach, training and strategic consulting Shea improved SEM Agency business models and service offerings in order to advance the marketing outcomes of shared clients. Throughout his four years at Google, John routinely contributed to Google’s advertising product development and sales strategy.
Formerly, John was a Financial Data Analyst for the Tudor Investment Corporation in Greenwich, Connecticut. He holds degrees in Political Science and English from Tufts University.
“We’re really excited to have John on board. As our agency representative at Google, John recognized and valued the integrity with which we approached client relationships,” said George Michie, Co-Founder and CEO, RKG. “John has great understanding of the online advertising eco-system, and his experiences working with the largest online advertisers in the world will serve him well in this new role.”
Founded in 2003, RKG is a data-driven online marketing firm that specializes in Paid Search Marketing, Multichannel Attribution Management, Display Advertising, CSE management, and Facebook Advertising. Long recognized as the thought leader in paid search marketing, RKG has 170 clients that range from start-ups to the Fortune-500, and include both B2C and B2B direct marketers. In August of 2008, RKG was named to Inc. Magazine's list of the Top 500 Fastest Growing Private Companies in America. RKG is an independent, privately held agency headquartered in Charlottesville, VA.
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