ClickFuel’s Marketing Analytics Dashboard Selected as a 2011 MITX Innovation Awards Finalist

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Fuel Station Recognized for Innovation

ClickFuel today announced its Fuel Station Marketing Analytics Dashboard has been selected as a finalist in the Best Ad Decision-Making Tool category for the MITX Innovation Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the MITX Innovation Awards celebrates the innovations powering the future of marketing and revolutionizing the way we work and play.

This year’s finalists blew us away with their creativity, ingenuity and passion for innovation. They are truly reflective of the many exciting things that are driving our industry right now,” said MITX president, Debi Kleiman. “We’re proud to showcase the region’s top innovations through this Awards program – giving these innovators a place to shout loud and proud about what they’ve achieved,”

The Fuel Station is a SaaS-based campaign performance dashboard which enables Small and Midsize Business (SMB) customers to track the effectiveness of their marketing campaigns, both online and offline. Fuel Station integrates a variety of marketing channels into a single view and offers the ability to interact with leads generated through those programs. The Fuel Station is primarily sold to white label partners to expand and differentiate their marketing offerings. The comprehensive administrative area also streamlines the client reporting and analysis process for our partners, improving the effectiveness of their service delivery and resulting in reduced customer churn.

“The MITX Awards showcase the most innovative companies and technologies in New England, and we are honored to be recognized for our Fuel Station dashboard,” said Steve Pogorzelski, CEO at ClickFuel. “For our customers – the media companies and marketing and business solutions providers vying for market share in the prized SMB market – differentiation is a key to success. Our customers have the opportunity to build and brand our powerful dashboard into a customer solution that transforms them from a “me too” vendor to trusted advisor.”

ClickFuel will be recognized with the other finalists in the category of Best Ad-Decision Making Tool at the ceremony traditionally attended by over 350 of the region’s top interactive marketing and technology professionals. Winners will be announced at the ceremony in the Westin Boston Waterfront on Thursday, June 16th at 6pm.

The 2011 MITX Awards are sponsored by: Digitas, Isobar, The Atom Group, DLA Piper, PricewaterhouseCoopers, Boston Innovation, and Metropolis Creative.

About ClickFuel

ClickFuel is focused on simplifying the often complex task of providing marketing analytics to customers with easy to navigate tools designed for multi-platform compatibility. Its white label solutions are developed for small business solutions providers, diversified media providers serving the SMB market, SEM providers, and more. The ClickFuel tracking tools help foster customer trust and provide demonstrated results that generate significant competitive advantage to both service providers and their SMB customers. For more information, visit http://clickfuel.com.

About MITX
Established in 1996, MITX -- the Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what’s next and how it will impact the marketing and business worlds. Connecting more than 7,500 professionals in New England, MITX is a dynamic community of thought leaders and collaborators in search of insight, education and opportunity. Creator of FutureM, MITX is located in Cambridge, MA. For more information, visit http://www.mitx.org/.

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Steve Pogorzelski
ClickFuel
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Kristin Lundin
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