AnswerLab and Wells Fargo Present Case Study and Best on Mobile Ethnography User Experience Research at Net.Finance Conference, May 16, 2011

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AnswerLab is the only user experience research firm selected to speak at Chicago event.

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AnswerLab, the nation’s leading firm with an exclusive focus on user experience research services, announced that Amy Buckner, AnswerLab Co-founder and Managing Partner, will lead a presentation with Pamela Walshe, Wells Fargo Vice President and Manager of Customer Research, on eliciting customer feedback across mobile platforms at the Net.Finance Conference on May 16, 2011. The pair has been selected to present at the Conference’s first-ever Mobile Channel Focus Day, which is devoted soley to helping financial services organizations move forward with their mobile strategies. Net.Finance is the premier financial services marketing conference, and it is focused specifically on digital marketing strategies. AnswerLab is the only user experience research firm selected to speak at the Conference.

When: Monday, May 16, 11:00 am Central Time

Presentation Title:    
Case Study: Into the Wild - Uncovering Holistic Mobile Insights at Wells Fargo

Description:    Understanding and connecting with mobile consumers is a huge challenge. In order to maintain customer loyalty, financial services firms must understand the consumer experience across their mobile platforms (mobile apps, mobile site, and SMS banking). This case study will provide a how-to guide for meeting customers where they are, in order to drive product innovation. You will learn how to:

  •     Elicit feedback from customers across mobile platforms
  •     Apply findings from field research
  •     Apply research insights to product development and strategy
  •     Create buy-in and ownership of findings across the organization

The Net.Finance Conference takes place at The Palmer House Hilton, Chicago, Illinois, May 16-18, 2011. For registration and more information about the event, please visit:

AnswerLab delivers trusted customer insights that help the world’s leading brands build outstanding digital products and services. The company focuses exclusively on user experience research to understand what people see, do, think and feel when using web sites, mobile applications, and other digital products and services. AnswerLab’s clients depend on their recommendations about product concepts, features, design and messaging to create more engaging digital experiences that drive results. Global market leaders select AnswerLab as their user experience research partner, including PayPal, TIAA-CREF, ING DIRECT,, Walmart, Honda, ESPN, FedEx, Genentech, eBay, Facebook, Intuit and Harley Davidson. For more information about AnswerLab, please visit

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Giselle Lederman
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