Four Norwegian Furnishings Companies at ICFF and Exclusive Event at the residence of the Consul General

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Norwegian Design Companies Will Showcase Their Work Within Insidenorway Booth at International Contemporary Furniture Fair


Royal Norwegian Consul General New York

With the trend of more modern and simple styles appearing in the design and furniture industry, Insidenorway at ICFF is the perfect event to highlight why Norwegian design is spearheading the way of this design direction.

Four Norwegian furnishings companies will be showcasing their products and designs within the “Insidenorway” booth at the 23rd annual International Contemporary Furniture Fair (ICFF). The companies exhibiting include Spinnaker USA, Inc., so-ro, Inc., Røros Tweed, AS and Vad, AS. Spinnaker USA, Inc. will have their innovative lounge chair inspired by the shape the wind gives the Spinnaker sail. Contemporary baby cradle company, so-ro, Inc. will be demonstrating the benefits of a forward rocking cradle. Attendees will have a chance to embrace themselves with Røros Tweed, AS cozy chic blankets and other textiles and envision how their conference room or lounge area would look with Vad, AS furniture line. Newcomers to the furnishings design industry, AWAA (Angell, Wyller and Aarseth), who won their spot at the ICFF Studio, will also be presenting their new and innovative cookware line, “Handle Me.” ICFF takes place at the Javits Convention Center from Saturday, May 14 to Tuesday, May 17.

The Royal Norwegian Consulate General will host a luncheon celebrating the Norwegian companies at ICFF on May 17th, the Norwegian National Day. For more information on the event please contact lindsey(at)marketingmavenpr(dot)com.

With the trend of more modern and simple styles appearing in the design and furniture industry, Insidenorway at ICFF is the perfect event to highlight why Scandinavian and more specifically Norwegian design is spearheading the way of this design direction. For more information please visit or call (310) 994-7383.

About Insidenorway is an initiative of the Norwegian furniture industry that aims to promote Norwegian furniture and interior design in the international market. Insidenorway uses the exposure at ICFF to highlight contemporary Norwegian furniture design and to help boost Norwegian furniture exports. Insidenorway exhibits have been held in Europe, Asia and the US. is owned by the Association of Norwegian Furniture Industry, in cooperation with players such as Innovation Norway, the Norwegian Ministry of Foreign Affairs and the Norwegian Design Council. For more information visit:

About Spinnaker USA, Inc.
Hødnebø has been creating furniture since 1904, including the new Spinnaker chair. The Spinnaker chair is a unique and modern chair that can fit into any style of home décor. Designed with its luxurious fabric, and specific sail design, one feels as though they are relaxing and sitting on a white cloud. The Spinnaker furniture ensemble can be purchased worldwide with locations in Norway, Netherlands, Germany, Belgium, Denmark, France, Sweden, Switzerland and Taiwan. It is also available to order in North America through Maven Retail Partners ( The chairs are easy to order online; pick the color fabric, steel frame and personalize the back of the chair with sailing symbols and numbers then contact the nearest dealer. For more information visit:

About so-ro, Inc.
The company’s initial product is a contemporary cradle with a forward and backward rocking motion. This differs from the majority of cradles on the market today which rock laterally. The forward rocking motion produces a soothing linear motion that comforts babies, as opposed to the lateral movement which generates a circular motion that can make sensitive infants experience dizzyness and even nausea.The so-ro, Inc. cradle can be purchased in various woods; birch plywood, laminated white or veneered with walnut or maple. For more information visit:

About Røros Tweed, AS
Since 1939, Røros Tweed has been creating quality, Norwegian wool products. The company has been manufacturing its products, since its inception, only in Norway – making the products 100% Norwegian made. The company is situated in an old mining town, Røros, a town with uniquely preserved architecture listed on the UNESCO World Heritage List. With their sheep fed on fresh and clean mountain pastures, the wool pure and organic – giving richer quality to their products. Røros Tweed has been the recipient of several “Award for Design Excellence” by the Norwegian Design Council and a few of their clients include Christian Dior, the Japanese Emperor, along with many others. For more information visit:

About Vad, AS
Since its inception in December 2000, Vad AS has been an established supplier within the Scandinavian market for contract furniture. VAD’s objective is to provide solutions for functional and elegant furniture options to various types of customers; for the office, conference room, medical clinic seating areas and many more. In addition to providing a standard collection of their furniture, VAD also provides customized options for its customers. For more information visit:

About International Contemporary Furniture Fair
From May 14 – 17, the four-day duration of the Fair, 145,000 net square feet (13,500 net square meters) of the Javits Center will be abuzz with more than 24,000 interior designers, architects, retailers, designers, manufacturers, representatives, distributors, and developers. On Tuesday, May 17, the ICFF opens its doors to the general public, as well. More than 500 exhibitors from all points of the globe will display contemporary furniture, seating, carpet and flooring, lighting, outdoor furniture, materials, wall coverings, accessories, textiles, and kitchen and bath for residential and commercial interiors. This remarkable throng of exhibitors creates an unparalleled opportunity to view a broad yet highly focused selection of the world's finest, most innovative, and original avant-garde home and contract products side-by-side, under one roof. The ICFF hosts representatives from Argentina, Australia, Austria, Barbados, Belgium, Botswana, Brazil, Canada, Chile, China, Czech Republic, Denmark, El Salvador, Finland, France, Germany, Greece, India, Ireland, Israel, Italy, Japan, Latvia, Lithuania, Mexico, Netherlands, New Zealand, Norway, Philippines, Poland, Portugal, Russia, Scotland, Senegal, Singapore, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, United Kingdom, and U.S. For more information visit:


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