Splick•it Develops 10 Branded Restaurant Apps -- The Latest Launch For Lenny’s Sub Shop

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Splick•it has developed its latest branded mobile app for Lenny's Sub Shop. The app, launched nationwide to 150 Lenny's restaurants, allows customers to pre-order and pre-pay for their meal then skip the line.

Lenny's Menu

Lenny's App Menu Screen

It’s another way for restaurants to build their brand’s value by being in their customers’ pockets every waking moment of the day," said splick•it CEO Gordon Boyes. "Imagine the possibilities to connect.

Splick•it has launched its latest restaurant app, a mobile order and payment app, for Lenny’s Sub Shop, one of the fastest growing sub sandwich chains in the country. Mobile ordering will be available at all 150 Lenny’s restaurants using either an iPhone or Android phone. The restaurant app lets customers pre-order and pay for their meal, then simply walk in to Lenny’s, grab their food and go.

Upon opening, the app uses gps technology to provide a list of Lenny’s restaurants ordered by proximity to the user’s location. After a restaurant location has been selected, the app’s menu has been designed to ensure the customer can have the Authentic Philly Cheesesteaks & The Deli Fresh Experience™ they would have at any Lenny’s restaurant, serving up menu sandwiches with the option of customizing by adding or removing items, making meals and adding drinks and extras as desired. Customers can even save a favorite meal allowing them to order with a few quick taps on subsequent orders.

According to Brent Alvord, President of Lenny’s Sub Shop, “We’ve listened to our brand loyalists and we know this is something they have wanted for a long time. Our new mobile ordering system will allow time-crunched customers to quickly and easily pick up their food so they don’t have to choose between their day-to-day obligations and their desire for a freshly made meal.”

Splick•it has launched 10 branded apps to date for restaurants and coffee shops. The company manages menus and pricing, provides order confirmation, measures customer satisfaction and maintains and updates all apps as new features or requirements come about.

“Our goal is to make having your own branded app an easy choice for quick serve restaurants and coffee shops,” said Gordon Boyes, Chief Executive Officer of splick•it. “We can deliver a turn-key solution in a few weeks time and once the consumers download the app, we manage all the moving pieces. It’s another way for restaurants to build their brand’s value by being in their customers’ pockets every waking moment of the day. Imagine the possibilities to connect.”

To date, other restaurants and coffee shops offering splick•it powered apps are: Bruegger’s, Brothers BBQ, Illegal Pete’s, Juice it Up, Moe’s Southwest Grill, Smiling Moose, Snarf’s, The Deli Zone and Tully’s Coffee. Splick•it offers its own app for independent restaurants wanting to offer their customers a mobile ordering option.

About splick•it
Splickit develops branded restaurant apps for quick serve restaurants and coffee shops. The simple and secure mobile ordering and pre-payment apps allow consumers to skip the lines at their favorite food and drink establishments. Founded in 2008, splick•it is privately held and funded. For more information visit http://www.splickit.com or splick•it’s Twitter or Facebook pages. To download the splick•it app visit the apple store or the Android market.


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Cindy Burke
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