iProspect The Original® Search Engine Marketing Firm Revitalizes Brand to Better Serve Both Client and Consumer, Emphasizing Fully Integrated Digital Marketing Programs

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Nine-month, customer and consumer-focused study solidifies position of offering “Digital Performance on a Global Scale”

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Whether our clients are measuring success through ROI, sales or brand lift, we are better positioned than ever to offer data- and experience-based strategic guidance to improve their entire digital performance.

After a nine-month revitalization process, iProspect, a leading global digital performance marketing agency, unveiled to clients and industry partners last week their revitalized brand and market positioning. With over 800 employees in 29 countries, and 39 offices worldwide, the agency continues to provide both local excellence and unparalleled global expertise while remaining focused on its core strength of search marketing. The renewed brand expands the agency’s positioning as a consultative and strategic leader, poised to deliver fully integrated digital marketing programs.

“As the digital landscape continues to evolve, we’ve been listening to our clients’ needs as well as those of their end customers for some time and, simply put, the days of siloed search agencies – those who do not understand or appreciate the myriad communication channels and devices or focus on the health of a client’s entire business - are drawing to a close,” said Robert Murray, Global CEO iProspect. He added, “What stood out in our research was that the iProspect brand has, over the years, become synonymous with industry leadership, driving results and creating lasting and consultative relationships with clients. This revitalized brand identity simply takes those strengths a step further and is updated to reflect who we have become: The global leader in driving digital performance.”

The company has also further defined “The iProspect Way,” the tenets that have always driven the company, including consummate customer focus, being continuously data driven, while creating the right technology package to suit each client’s unique needs, and a focus on driving exponential growth for the client’s entire business. The brand renewal process included updates to the company’s mission and vision, updated logo and corporate materials, and the launch of a new website and blog at http://www.iprospect.com.

Depending on a client’s unique success criteria and marketing sophistication, iProspect offers their digital marketing services across the globe: research, paid search, social media strategy, search engine optimization, display media, comparison shopping engines, conversion optimization, local search marketing, mobile marketing and attribution modeling and management. Current clients utilize iProspect for an average of three digital services.

Murray adds, “Whether our clients are measuring success through ROI, sales or brand lift, we are better positioned than ever to offer data- and experience-based strategic guidance to improve their entire digital performance. The services our clients desire and our unique positioning in the marketplace remain the same: to offer keen understanding of what motivates the end consumer, to drive dramatic and measurable results across the digital spectrum and to create customized and insightful technology solutions to suit each client’s unique needs.”

More than 60 employees, across all areas of the company, led the intensive look at the iProspect brand, as well as branding specialist agencies within the Aegis Media network including Copernicus and Jumptank.

About iProspect
iProspect is a leading global digital performance marketing agency. The company helps many of the world's most successful brands maximize their online marketing ROI through research, paid search, social media strategy, search engine optimization, display media, comparison shopping engines, conversion optimization, mobile marketing and attribution modeling and management, and other related services. The agency, which is part of Aegis Media, has received numerous industry awards including: The 2010 ClickZ Connected Marketing Award for Best Use of Search Engine Marketing; The 2009 Search Engine Strategies Award for Best Social Media Marketing Campaign; The 2009 Search Engine Strategies Award for Best Use of Local Search. With offices in Boston, New York, Chicago, San Francisco, Dallas-Fort Worth, and around the globe, iProspect can be contacted at 1-800-522-1152, or by visiting http://www.iprospect.com.

For more information about Aegis Media please go to http://www.aemedia.com

For More Information Please Contact:
Jordan Arnt / iProspect PR & Communications Manager
817-625-4157
Jordan(dot)arnt(at)iProspect(dot)com

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