Canadianliving.com Food Trends Report; Period compared: April 2010 vs. April 2011

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The Food Trends Report is a monthly review of food trends among Canadian home cooks. CanadianLiving.com has been an authority in the Canadian online food community since 1996 and welcomes over 1.3 million visitors monthly.

“While cheesecake is a popular year-round dessert, it makes a sunny end to spring dinners and
especially Easter-themed feasts,” explains CanadianLiving.com Food Editor, Colleen Tully.

The Food Trends Report is a monthly review of food trends among Canadian home cooks. CanadianLiving.com has been an authority in the Canadian online food community since 1996 and welcomes over 1.3 million visitors monthly.

Canadian Craving of the month
Cheesecake - the #1 searched food, with an increase of 123% over last year.

“While cheesecake is a popular year-round dessert, it makes a sunny end to spring dinners and especially Easter-themed feasts,” explains CanadianLiving.com Food Editor, Colleen Tully.

What’s In?
New trend: Gluten-free recipes- up 285%
New trend: Corn muffins - up 771%%
Perogies - up 544%
Vegetarian recipes - up 129%
Scalloped potatoes - up 367%

“Canadian Living is steadily growing its database of tasty gluten-free recipes, so we're thrilled to see a leap in searches for gluten-free,” offers Tully. “Perogies has more than doubled over last month, possibly in part to our new collection of 8 perogies recipes.”

What’s out?
New trend: Burger recipes - down 58%
New trend: Shrimp - down 70%
New trend: Salad - down 94%
New trend: Chocolate recipes - down 54%
Lamb - down 67%

“Chocolate? Perhaps we're just in a vanilla mood since "cheesecake" was our #1 search term this month,” suggests Tully. “Shrimp could be a response to the BP oil spill since a lot of shrimp sold in Canada comes from the Gulf.”

For further information and interview opportunities, please contact
Canadian Living Food Director, Annabelle Waugh at 416-733-7600 Ext. 4819.
For the latest recipe and food trends visit http://www.canadianliving.com.

Canadian Living is published by Transcontinental Media. Transcontinental Media is the fourth largest print media group in Canada, with more than 3,000 employees and annual revenues of $608 million in 2010, Transcontinental Media reaches, through its multiplatform offering, over 18 million consumers across Canada. The group is the largest publisher of consumer magazines and French language educational resources in Canada, and the largest publisher of local and regional newspapers in Quebec and the Atlantic provinces. Transcontinental Media publishes the weekday daily Metro in Montreal and Halifax. It is also the leading distributor of door-to-door advertising material in Canada, with Publisac in Quebec and Targeo in the rest of Canada. Transcontinental Media is distinguished by its custom publishing, mailing and customized email database, which allows marketers to connect efficiently with more than six million consumers. Transcontinental Media owns a wide digital network with some 250 websites.

Transcontinental Media is a subsidiary of Transcontinental which has operations in Canada, the United States and Mexico, and reported revenue of C$2.1 billion in 2010.

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Annabelle Waugh
Canadian Living
416-733-7600 4819
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