CENTRIA Products Help 930 Poydras Win 2011 National AIA Housing Award

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Eskew+Dumez+Ripple Design for Mixed-Use Building Recognized for Sustainability, Affordability, Innovation and Design Excellence

930 Poydras Residential Tower, a mixed-use building in the heart of New Orleans’ Central Business District, was recognized with a 2011 National AIA Housing Award. Designed by the New Orleans architectural firm Eskew+Dumez+Ripple, the building is an urban high-rise residential apartment complex with ground-level retail spaces that provide additional amenities for the residents. The building is a distinctive, modern addition to the more traditional streetscape of its Central Business District neighborhood. CENTRIA’s Formawall® Dimension Series® and Formavue™ FV400 Windows helped bring this design vision to life, as well as helping the project achieve its performance and sustainability goals.

“In designing 930 Poydras, our goal was to create a one-of-a-kind living environment that facilitates interaction between the residents, and adds a new dimension to downtown living,” said Steve Dumez, design director at Eskew+Dumez+Ripple. “We were looking for products that were just as innovative as our design and CENTRIA products delivered. Formawall Dimension Series impressed our team with its advanced thermal and moisture protection and the fully integrated window components.”

One source of inspiration for the facility’s design came from the European, African and Caribbean traditions that have blended over the years to create the New Orleans culture. The design is also meant to recreate the social interaction that is an integral part of the city’s historic courtyards—in the case of 930 Poydras, that space is the ninth floor level where residents share a communal space. Comprised of 21 stories, the 462,000 square foot mixed-use residential project includes ground floor retail and 250 residential apartments above a 500-car garage base. The exterior envelope incorporates a highly detailed metal panel and glass patterned façade. This approach allows for a higher percentage of glazing at the upper residential floors with a minimal amount of glass utilized at the garage level in order to maintain a seamless, animated visual. Also at the garage levels, the metal skin is perforated to provide natural ventilation where required.

“At CENTRIA, we consider ourselves an integral part of the building team, and are pleased that our products contributed to the success of this project by helping the team achieve their design and sustainability goals, as well as achieving this prestigious recognition from the AIA,” said Rick Brow, CENTRIA’s director of marketing.

The Formawall Dimension Series wall system provides both advanced thermal efficiency and moisture control in a single panelized component. Compared to the traditional multi-component wall construction, which typically requires seven separate components, Formawall Dimension Series only requires one installer, simplifying installation and increasing construction efficiency. Formawall Dimension Series is Cradle to CradleCM Certified at the Silver Level, and was the first exterior building product to receive Cradle to Cradle® Certification.

CENTRIA’s Formavue FV400 window system is designed to integrate seamlessly with Formawall Dimension Series panels, eliminating problems in coordinating window and metal panel intersections and contributing to the overall sleek aesthetic of the building.

The AIA's Housing Award Program was established to recognize the best in housing design and promote the importance of good housing as a necessity of life, a sanctuary for the human spirit and a valuable national resource. Eighteen projects from across the United States were recognized in four award categories: One- and Two-Family Custom Residences, One- and Two-Family Production Homes, Multifamily Housing, and Specialized Housing. Projects were judged based on a number of criteria including sustainability, affordability, innovation and design excellence.

For more information on CENTRIA’s line of high performance, aesthetic, sustainable products call 800.759.7474, e-mail info(at)CENTRIA(dot)com or visit http://www.CENTRIA.com/ReimagineMetal.

Eskew+Dumez+Ripple (http://www.eskewdumezripple.com) is a design-driven studio based in New Orleans which produces diverse projects in architecture and planning by blending a signature collaborative process with professional talent, creative thinking and emerging technologies. Since its inception in 1989, Eskew+Dumez+Ripple has steadily grown its practice to include projects not only in New Orleans but across the Gulf Coast region and the continental United States. The firm is widely recognized for design excellence, having received nearly two dozen national design awards over the past 10 years.

CENTRIA innovations in architectural metal wall and roof systems are helping building teams around the world reimagine the building envelope. From inspiration through installation, CENTRIA provides the highest level of expertise including service and support from an elite Dealer Network. Based in Pittsburgh (Moon Township, Pa.), our metal architectural systems are the perfect combination of science and aesthetics, offering advanced thermal and moisture protection, the broadest spectrum of design options, truly integrated components, and superior sustainability. We invite you to explore the limitless possibilities metal provides for your next project and to reimagine metal at http://www.CENTRIA.com/ReimagineMetal or find us on Facebook.

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Paul O'Rourke
Pipitone Group on behalf of CENTRIA
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