Online Retailer Sun Sport Company Launches New Website

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Ann Arbor, MI based online retailer, Sun Sport Company, launched a redesigned website last week. Sun Sport offers a variety of sun protective clothing products and sunscreens to a growing customer base. All of their clothing products carry an ultraviolet protection factor (upf) rating which measures the level of protection the product provides against the sun.

Visit Sun Sport for quality sun protective clothing products, a good selection of brand name rash guards, and variety of beach clothing options.

"We are getting positive feedback from a lot of brand representatives that are excited about working with our company"

Ann Arbor, MI based online retailer, Sun Sport Company, launched a redesigned website last week. Sun Sport offers a variety of sun protective clothing products and sunscreens to a growing customer base. All of their clothing products carry an ultraviolet protection factor (upf) rating which measures the level of protection the product provides against the sun.

Founder and President, Bennett Allen, said he decided to start the company after he had a run in with skin cancer in 2008. "During a routine visit to the dermatologist the doctor noticed a mole that he was concerned about and decided to remove it," says Allen. "I wasn't too concerned about it at the time but the doctor called me about a week later to inform me that it was an early stage melanoma." After the diagnoses the doctors performed minor surgery to remove more skin in a small radius around the mole. The results of the skin removed in surgery came back clean. "The doctors were pretty confident that they removed all of the affected cells and we didn't need to do anything further," said Allen, “but I need to get skin cancer screening twice a year to be sure nothing new develops.”

The doctors also informed Allen he needs to really limit his exposure to the sun now that he is in the high risk category. "They had a few brochures in the office from sun protective clothing stores but I wasn't interested in anything they had," he says. "Most of it was plain and boring, not stuff most people in their mid-twenties would be interested in." After some research he discovered some clothing brands he already knew and liked made sun protective clothing. "I realized wetsuit and surf companies make a lot of upf rated clothes but I had trouble finding any of it in stores or online. I thought, “Why don't I make a website and contact these companies to see if I could sell their products?” That's how we got started."

Sun Sport currently offers products from names like O’Neill, Xcel Wetsuits, Marmot, and FCS. Allen says they are working with other brands and will be adding more products to the website soon. "We are getting positive feedback from a lot of brand representatives that are excited about working with our company," says Allen. He says they hope to use their company to help raise skin cancer awareness in kids, teenagers, and young adults. For more information visit SunSportCo.com.

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Bennett Allen
bennett@sunsportco.com
734-320-0888
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