John McCulloch, Former CEO oneworld alliance Named Senior Principal

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Seabury Group LLC, global investment banking, management advisory and investment management firm, today announced that Mr. John McCulloch has been appointed Senior Principal.

Seabury Group LLC, global investment banking, management advisory and investment management firm, today announced that Mr. John McCulloch has been appointed Senior Principal. In that role, Mr. McCulloch will provide Seabury with client development support and advice with respect to Seabury’s global advisory business. “Seabury’s broad based investment banking and advisory capabilities combined with its global presence with offices on four continents is a truly unique proposition that I look forward to introducing to airlines around the world,” said Mr. McCulloch. “John brings to us a wealth of knowledge and strong relationships around the world, and we believe his experience in airline alliances, marketing and sales will all be valuable additions to our already extensive expertise,” said John E. Luth, Chairman, President, and Chief Executive Officer, Seabury Group LLC.

Most recently, Mr. McCulloch was Managing Partner (CEO) of oneworld alliance Management Company based in Vancouver, Canada from 2003 to 2011. In that role, Mr. McCulloch was Chair of the Management Committee of the airline representatives of the oneworld alliance, responsible for overall strategic planning, brand management, governance, sales, marketing, customer experience, joint procurement, and IT infrastructure, among other responsibilities. The oneworld alliance is one of the three major global airline alliances with [12 ] current member airlines, including such leading global carriers as American Airlines, British Airways, Cathay Pacific Airways, Japan Airlines and Qantas Airways.

Mr. McCulloch first joined the oneworld alliance Management Company in 2000 as Vice President Marketing & Customer Experience with responsibility for marketing and developing a seamless oneworld customer experience across the member airlines’ operations. This included development of the oneworld brand, its relationship with the consumer and the members’ brands, marketing communications, product development, frequent flyer program management, development and monitoring of customer service standards, market intelligence, research and extensive project management.

Prior to joining oneworld alliance, Mr. McCulloch was Head of Group Marketing, HSBC Holdings plc based in HSBC Group headquarters in London from 1998 to 2000. In that role, Mr. McCulloch headed up the team that developed and implemented HSBC’s new global brand strategy. The core objective of this strategy was to create a universal brand for the HSBC Group’s subsidiaries worldwide, and replace several hundred corporate signatures with a cohesive branding solution. Prior to HSBC, Mr. McCulloch was Vice President, Marketing with Hongkong Bank of Canada from 1996 to 1998.

Prior to that Mr. McCulloch worked with the Swire Group based out of Hong Kong, and held various executive positions with Cathay Pacific Airways, including Marketing & Sales Director, Japan for Cathay Pacific Airways (Tokyo) 1992 to 1996, Vice President Canada & Pacific Northwest (Vancouver) 1990 to 1992, Country Manager Indonesia for Cathay Pacific Airways (Jakarta) 1989 to 1990, and Manager Marketing Automation for Cathay Pacific Airways (Hong Kong) 1986 to 1988. Mr. McCulloch started his career with John Swire & Sons Ltd. in 1981.

Mr. McCulloch is a resident of London and Vancouver, and was educated at Trinity College, Glenalmond, in Scotland; before taking an MA in Law, with Economics, at St. John’s College, Cambridge University.

About Seabury Group

The Seabury Group is a global investment banking, advisory and investment management firm providing investment banking, restructuring/corporate recovery, management consulting, IT development, human capital and investment management advisory services. Seabury professionals have in-depth experience in a broad range of industries including aerospace, automotive, aviation, cargo, consumer products, distribution, financial services, gaming, infrastructure (ports and airports), logistics, maritime and manufacturing. Seabury has advised on more than 500 client engagements around the world. Seabury’s operations span Africa, Australasia, Asia, Europe, the Middle East, and the Americas with principal offices in New York, London, Amsterdam, Hong Kong, Los Angeles, Minneapolis, Toulouse, and Washington, D.C., and additional representative offices in Dublin, Dallas/Fort Worth, Houston, and Singapore.

Seabury is the leading global advisor to the aviation industry, having successfully managed seven of the 10 largest airline restructurings or corporate recoveries in the world, and raised over $30 billion of capital financing, including advising on over $3.5 billion of equity financings. Seabury’s investment banking and corporate advisory team has corporate restructuring and insolvency experience representing companies on distressed M&A transactions, refinancing, recapitalizations, and debt renegotiations. Seabury offers financial services through SeaCap Partners a strategic advisory and merchant bank focused exclusively on the global investment management industry.

Landmark assignments include advising Cathay Pacific Airways on strategic planning and a multi-billion new widebody aircraft order (2009-2010); providing comprehensive profit improvement programs for several major African and Middle East carriers (ongoing); completing a highly successful $525 million liquidity raise for US Airways (November 2009); advising United Air Lines on a multi-billion dollar order of new widebody aircraft (December 2009), and completing a Cdn$1.0 billion liquidity raise for Air Canada (September 2009), the restructuring, recapitalization and sale of Frontier Airlines (October 2009), and advising on the restructuring and sale of Midwest Airlines (July 2009). Additional landmark deals include: raising $1.1 billion for US Airways Group, Inc. (October 2008); restructuring and raising over $2 billion of new equity and debt capital for Northwest Airlines (September 2007), for which Seabury was awarded Airfinance Journal’s “North American Deal of the Year”, successfully completing a restructuring and comprehensive corporate turnaround program for South African Airways (2006-2007); and serving as both M&A advisor and raising over $2 billion of equity and debt financing for the merger of US Airways with America West Airlines (2005). For more information, please visit: http://www.seaburygroup.com.

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