A New Era in Marketing Calls for “Precision Dialogue” with Customers

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New Company Formed to Provide Analytically Informed Multi-Channel Marketing

Precision Dialogue

Analytically Informed Multi-Channel Marketing

“Very few companies are able execute a vertically integrated personalized marketing solution. We are doing that today and expect to increase our depth in the near future.”

Imagine Jon just received a large inheritance and placed it in his checking account. He wonders about the best place to invest this newfound wealth. The next day his bank sends him a personalized email, and two days later a direct mail piece, both talking about savings and investment options. Then Jon receives a “customer care” call from the bank, asking if there is any way they might serve him better. Jon asks if they offer investment services – and they do. The bank’s approach is so relevant to Jon’s situation it’s almost as if the bank knew about the extra-large deposit. Which, of course, they did. Introducing, Precision Dialogue - an analytics-driven direct marketing firm that focuses on improving marketing ROI through the development of customer insights and implementation of personalized, direct communications.

According to the business pundits, the future of marketing belongs to those companies that deliver relevant, personalized offers, at just the right time. While the concept of “right message, right time” has been promoted in recent years, precious few companies have delivered. Until now.

Enter a new company to the marketing fray: Precision Dialogue – a firm intent on delivering the promise of customer relevance with a comprehensive, end-to-end solution. Precision Dialogue clients not only know which customers to target with what message, they also rely on Precision Dialogue to deliver this message in an integrated, multi-channel manner.

Precision Dialogue is the fast-growing parent of two operating companies: Metrics Marketing Group and Northwest Mailing Service. The company expects to expand its marketing platform by adding new companies over time.

“We have a clear vision for the future, which is to offer unparalleled 1:1 marketing solutions to our clients,” explained Tom Ragen, CEO at Precision Dialogue. “Very few companies are able to execute a vertically integrated personalized marketing solution. We are doing that today and expect to increase our depth in the near future.”

Headquartered in Cleveland, Metrics Marketing provides sophisticated data analytics and automated marketing solutions combined with robust multi-channel message delivery. Metrics operates across all communication channels and offers several proprietary solutions such as ATOM℠, an automated, triggered marketing solution, and MetricsLab℠, a state-of-the-art research lab featuring advanced eye-tracking equipment designed to optimize communication vehicles such as websites, email and direct mail.

Northwest Mailing Service, located in Chicago, is a leading direct mail provider. The experts at Northwest specialize in optimizing the lettershop process, from unique designs and formats to postal optimization. The company focuses on targeted mailings and has the resources and experience to deliver improved results through tailored solutions. Northwest handles over 1 billion
pieces of mail annually.

Precision Dialogue boasts a client roster of blue chip companies such as OfficeMax, Midas, Sherwin-Williams, PNC Bank, State Farm and, Regions Bank. Visit Metrics Marketing Group and Northwest Mailing Service to learn how we can help you maximize your marketing spend and convert more.

About Precision Dialogue
Precision Dialogue is an analytics-driven direct marketing firm. We improve marketing ROI through the development of customer insights and implementation of personalized, multi-channel communications. Precision Dialogue is vertically integrated, offering research, data analysis, strategic consulting, creative services, interactive marketing, printing and lettershop. We consistently meet client needs through world-class customer service with a focus on high quality, velocity and flexibility. Precision Dialogue is located at 5501 West Grand Avenue in Chicago, IL. Additional information can be found at http://www.precisiondialogue.com.

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Megan Smargiasso

Megan Smargiasso
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