Chicago, IL (PRWEB) May 10, 2011
Recyclebank®, the company that rewards people for taking everyday green actions with discounts and deals from local and national businesses, today announced that Chief Sustainability Officer Ian Yolles will speak on how to motivate sustainable consumption on May 11 at the Consumer Goods Planning Summit in Chicago. With incisive plenary sessions, cut-through-the-hype onstage conversations and in-depth workshops, the interactive summit brings forward-thinking business leaders together to shape the revolutionary ideas that spark innovation in sales and marketing within the consumer packaged goods industry.
Yolles will discuss innovative marketing tactics that inspire the “eco-curious” to become action-oriented consumers creating positive environmental change. Sustainable consumption—considering both the product’s environmental impacts and the production and consumption process—has become a great concern in today’s society. Consumer engagement is a key driver to achieve this, as consumers shape the economic and environmental landscape through product choices and their online and offline networks. To change how consumers use and dispose of products, Yolles’ will offer lessons learned from his own professional experience, explore the role of behavioral economics in motivating behavior change and examine innovative ways to build consumer engagement.
As chief sustainability officer, Yolles oversees Recyclebank’s sustainable agenda and is responsible for ensuring it is integrated into all aspects of the organization’s brand strategy, consumer experience and partnerships. Prior to joining Recyclebank, Yolles was co-founder and vice president of marketing and brand communications at Nau, an innovative social venture apparel company in Portland, Ore. Prior to Nau, Yolles worked as a marketing professional at Nike and Patagonia.
The details for the session are as follows:
Who: Ian Yolles, Chief Sustainability Officer, Recyclebank
What: “Mobilizing the Eco-Curious: Tapping into the Action-oriented Consumer to Motivate Positive Environmental Change”
Where: Consumer Goods Planning Summit, Chicago, Wyndham Hotel
When: Wednesday, May 11, from noon - 12:30 p.m. CDT
Recyclebank helps create a more sustainable future by rewarding people for taking everyday green actions with discounts and deals from more than 3,000 local and national businesses. Through its online platform and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank is empowering individuals to make a collective impact on the environment by increasing household recycling, reducing household energy usage and learning to live greener lives. Recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, Recyclebank is headquartered in New York City. For more information, visit http://www.Recyclebank.com.
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