Scandinavia’s Biggest Shopping Chain Chooses WebProof

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The Danish software,, won the order for the annual handling of 13,000 pamphlets at Scandinavia’s largest shopping chain – ICA AB, with supermarkets in both Sweden and Norway.

WebProof in Roskilde has yet again proven that Danish IT, based on unique, innovative program development, can be a global player.

”As one of the established and biggest software providers in online proofing, we were invited to give suggestions on how WebProof would satisfy the detailed specification requirements that ICA had put forward, especially including requirements to security, up-time and speed. We must have shown this very well via online meetings and workshops,” states CEO Jan Adeltoft. “I have great respect for the thoroughness shown by ICA, plus their ability to involve users and get their acceptance, prior to a decision being made. It is the biggest pamphlet-producer in Scandinavia for only one customer and security requirements are naturally very high. Therefore, we regard the order as a massive pat on the back for the great user-friendliness and security on which WebProof is based” says CEO of, Jan Adeltoft.

WebProof is an online proofing service, especially for graphics production. The software handles and automates approval processes of graphic documents, amongst others. As many people are involved in proofing approval, this means that WebProof typically reduces total production times by 25%. WebProof in addition includes a 3D Page-Flip, which means that users on the internet can flick-through offer pamphlets and print shopping lists, etc. WebProof offers solutions regardless of whether you are a 5-man advertising agency or a large global organisation of 10,000 employees, where WebProof supports XML integration for the majority of external systems, plus total automation with advanced hot-folder workflow and InDesign Server integration.

Annually, WebProof has more than ½ million logins in over 100 countries, and every year, more than 4 million pages are approved by internationally renowned clients including LEGO, DDB, Bang & Olufsen, Bauhaus, Pernod Ricard, Mecom/Edda Media, Aller Media, Jysk, Astellas, Silvan, Burda, Hummel, Berlingske Media etc.

WebProof was founded by there CTO in 2000, entrepreneur Jakob Vedel Adeltoft, now at only 32 years old his early adoption of the technology led to WebProof being one of the first that offered online proofing through ASP/SaaS. Jakob leads a global team of fifteen programming development staff, each team member is an expert in their own field providing a small highly specialised and focused team to deliver market leading products. WebProof has through organic growth, without investors, been able to develop itself from a small Danish IT company to an internationally recognised software company.

For more information contact
Jan Adeltoft, sales responsible

office: +45 46 32 68 68
WebProof TV:

  • WebProof, probably the fastest proofing workflow in the World


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Jan Adeltoft
+45 46 32 68 68
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