Leeds, UK (PRWEB UK) 12 May 2011
Primary Schools in the UK are bringing their communications into the 21st Century and harnessing the power of Private Social Networking to engage with a new generation of parents.
“Schools need to be taking the conversation to the parents using methods that are familiar to them” says Carole Middleton, Head Teacher of Monk Fryston Primary School. “Today’s Primary School parents are increasingly generation Y’ers who rely upon information finding them rather than the other way around. The days of relying upon paper based ‘book-bag’ communications that often get lost or go ignored are fast becoming outdated and unnecessary. The time has come for Headteachers to bring school communications into the present day and embrace social networking rather than live in fear of it."
One of the key developments that is enabling schools like Monk Fryston to move into the world of social networking has been Scholabo ( http://www.scholabo.com ), a secure online service available only to schools and their parent communities. Brent Thurrell, Founder of Scholabo comments “existing online social communication tools just don’t do the job for schools primarily because of concerns over security and control that are so important to them. Scholabo allows schools to create secure, private communities that connect Schools and Teachers to their Parent communities to keep them better informed as well as allowing Teachers around the world to collaborate and share experience”.
So what is the experience from a parent’s perspective? “Having all of the school letters, notices, events and even homework assignments available in one place and accessible at any time of night or day at the click of a mouse is proving invaluable to us” says Martin Rooney a parent using Scholabo. “My wife and I certainly struggled with information overload from the volume of letters we used to receive home, but now we feel better informed, more integrated into the school community and perhaps most importantly my child is always properly prepared for school”.
The environmental benefits of communicating online are also proving significant with some 'Scholabo Schools' already having eliminated the majority of their paper based communications. "We calculated that as an average sized Primary School we used around 60,000 sheets of paper per year just on letters home" says Carole Middleton "not only does this method of communication help us reduce overheads, it also allows us to make a huge impact on reducing our carbon footprint over time which is really important to us as a school."
Scholabo is currently available for all UK schools to trial through to the end of the summer term, allowing them to test out how it can fit in with their communications strategy to provide an effective alternative for expensive and outdated paper based processes. “Head Teachers, Teachers, Governors and Parents all seem to like the simplicity and ease of use of the system” says Thurrell. “Having no hardware, support, maintenance costs or training requirements is also a huge benefit and we expect to continue to see a continued rise in the number of schools using Scholabo over the coming months as preparations begin for the next school year.”
Scholabo Ltd was founded in 2010 and is based in Leeds UK with a registered office in London. Scholabo is a Private Social Networking application for schools and was launched onto the UK market in February 2011. For more information or to arrange an interview with one of the co-founders of Scholabo please contact us on info(at)scholabo(dot)com and we would be happy to talk to you.