We wanted a one-touch convenience to connect a wide array of users with the University. The key to a satisfying mobile experience is quick and easy access to the information the user wants at that moment.
Brewster, NY (PRWEB) May 11, 2011
Harris Connect today announces the extension of their partnership with the University of North Carolina at Chapel Hill General Alumni Association (GAA) with the addition of a custom mobile application that provides an integrated communications and content portal for on-campus and alumni constituents.
UNC GAA has a long-standing relationship with Harris Connect to offer constituents and campus groups powerful tools for connection and engagement, including an online community, email marketing and constituent sites as branded hubs for campus groups. The addition of a mobile app is a natural evolution of the University’s commitment to meeting the information needs of users campus-wide.
Said Keith King, Associate Editor at the University of North Carolina at Chapel Hill General Alumni Association (GAA), “Because of our ongoing relationship with Harris Connect for Web services, we knew they understood what we do. That made it easier to integrate current services into a user-friendly mobile experience, such as our searchable alumni directory. There was a level of comfort and trust with the partnership, as well as economy.”
The UNC Mobile App combines high-value content and communications functionality in a single, convenient interface:
- News – A news widget provides stories from The Daily Tar Heel and the Carolina Alumni Review.
- Sports – Top sports news plus access to scores, schedules, game tickets and venue information.
- Directories – Users can search the campus directory, complete department listings, and for members, the GAA’s alumni directory.
- Social Media – Feeds from the multiple UNC Facebook and Twitter accounts.
- Event Listings – A schedule of events from student organizations, academic departments, arts organizations and the UNC GAA.
- Maps – A map of the campus and surrounding area.
- Messages and Offers – Instant access to updates from campus groups, departments and affiliate organizations.
By combining all the functionality into one unified application, the mobile app meets UNC’s request to serve the needs of multiple departments and diverse campus groups. “One of the key factors in determining our singular, campus-wide approach to mobile was to keep the user in mind and start with a single app. We wanted a one-touch convenience to connect a wide array of users with the University. The key to a satisfying mobile experience is quick and easy access to the information the user wants at that moment,” said King.
For colleges, universities and organizations like UNC, a mobile app is a 21st century solution to the increasing constituent expectation for connectivity and information anywhere, anytime. Because of UNC’s decades-long relationship with Harris Connect, all the underlying data, and collaboration and engagement capabilities were already established and ready to port to the mobile space. For further information about adding a mobile component to your engagement program or to register for our upcoming mobile webinar on May 18, 2011 at 2:00 pm ET, visit our website. The UNC Mobile app is available as a free download for the iPhone, Android, and Blackberry.
About Harris Connect
Harris Connect provides non-profit organizations with the widest array of solutions to engage members and generate revenue. Their products and services include multi-channel, comprehensive fundraising programs for most annual and capital campaigns, planned giving and a full range of consulting services. In addition, they provide innovative online communities which include email marketing, online giving, event registration and other applications; mobile marketing services, research services to update email, phone and mailing address data; and commemorative publications which include member-generated content, historical articles and contact information. Harris Connect serves more than 4,000 non-profit organizations worldwide including top educational institutions, associations and organizations. The company is headquartered in Chesapeake, Virginia with offices in Nevada, New York and Texas.
For more information about Harris Connect Mobile in particular, simply text HARRIS at 258664 or go to our website. For general inquiries, send an email to moreinfo(at)harrisconnect(dot)com or call 1.800.326.6600 ext 0807.
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