Bass Pro Shops Hooks a New Music, Messaging and Systems Partner, DMX

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We are pleased to partner with DMXfor our music, messaging and systems. We wanted to partner with a company that understands our brand and our customers. The music is a perfect fit and really provides a great experience for our customers.

DMX, Inc., the leader in commercial experiential marketing services, announces a partnership with Bass Pro Shops. DMX is the new music, systems and messaging partner for the fifty- six location brand.

Bass Pro Shops music is currently a custom mix of country music that is delivered via the DMX ProFusion® iS. DMX is also providing all the sound systems for each location and will enhance the listener experience with more speaker coverage with forty-six additional speakers. Another feature of this new partnership is in-store and on-hold messaging. Bass Pro Shops will produce their own commercials and load content via the myStudio® delivery system; this will allow Bass Pro Shops to manage and control their music and audio program themselves. myStudio features include viewing and listening to music programs and audio messages, adding/removing, or blocking content.

Larry Whiteley Manager of Communications at Bass Pro Shops said, “We are pleased to partner with DMX for our music, messaging and systems. We wanted to partner with a company that understands our brand and our customers. The music is a perfect fit and really provides a great experience for our customers. We love how the improved systems have enhanced the sound. In addition to the music, we are pleased to have in-store and on-hold messaging being provided through DMX, it’s great that we have the ability to produce and manage the content.”

“DMX is happy to partner with Bass Pro Shop. Our proprietary integrated software allows Bass Pro Shops to manage their music and messaging for all fifty-six locations,” stated Brian McKinley, VP of Marketing at DMX. “By also enhancing the Bass ProShops sound systems we are confident customers will enjoy a unique experience that will deepen their relationship with the brand.”

About DMX
Recognized as an international leader of experiential marketing services, DMX creates brand experiences using music, video/digital signage, audio and mobile messaging, scent marketing, and audio/visual systems design and installation. DMX services span physical and digital worlds - from in-store environments to online streaming music players and branded digital music stores to mobile messaging (SMS) and mobile web – for completely integrated solutions. Serving a wide variety of industries including retail, hospitality, restaurants, and many more, DMX helps create unique and unforgettable customer experiences. DMX also provides digital music solutions for satellite and residential cable operators. For more information please visit DMX at http://www.dmx.com.

About Bass Pro Shops Group:
Bass Pro Shops -56 retail stores in 26 states and Canada visited by over 110 million people annually, international catalog and internet retailing, American Rod & Gun wholesale division selling to over 7,000 independently owned retail stores worldwide, Outdoor World Incentives also selling Bass Pro Shops gift cards through over 132,000 retail outlets across America and a restaurant division with 26 locations.
For more information regarding Bass Pro Shops store locations, products or special events, please visit http://www.basspro.com. To request a free catalog call 1-800-BASS PRO.

Tracker Marine Group – Manufactures and sells Tracker, Nitro, SunTracker, Tahoe, Grizzly, and Mako boats through Bass Pro Shops retail stores and dealers worldwide. For more information go to http://www.trackermarine.com.

Resort Group – Big Cedar Lodge and other resort properties including restaurants and golf course. For more information go to http://www.big-cedar.com, http://www.bigcedarwildernessclub.com, or http://www.dogwoodcanyon.com

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Ray Goforth
DMX
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