Rich Dad Author Empowers Entrepreneurs with 5 Unfair Advantages in New Book

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With the US unemployment rate hitting 9%, “Rich Dad Poor Dad” Author Robert Kiyosaki empowers entrepreneurs who want to start businesses with new solutions in his new book, “Unfair Advantage” (http://richdad.com.) Kiyosaki shares 5 Unfair Advantages, and emphasizes how taxes are designed to encourage business owners and penalize employees. The only way America is going to stay competitive is through innovation and solving world problems, and “Unfair Advantage” offers a success roadmap for entrepreneurs that starts with the power of financial education. To be successful in business, real financial education (“What Schools Will Never Teach You About Money”) is essential for entrepreneurs and the global economy.

Because a job is no longer stable and “the only thing you really can control is yourself,” Rich Dad Author Robert Kiyosaki’s new book, “Unfair Advantage,” challenges people to become business owners and investors. As many long-term unemployed reinvent career paths, Kiyosaki’s 5 Unfair Advantages encourage entrepreneurs to build positive cash flow businesses through Knowledge, Taxes, Debt, Risk and Compensation. To reduce the 50% new business failure rate within five years (Small Business Association), Kiyosaki explains, “I write this because I believe we need real financial education before the world economy can truly recover.”

As thousands of college graduates enter the workforce this spring, Kiyosaki takes a straight talk approach by questioning what schools have taught for years, “get a job, work hard, get a 401k, and invest in a diversified portfolio of mutual funds,” and instead recommends becoming a business owner who generates jobs. In “Unfair Advantage,” Kiyosaki shares relevant examples to emphasize ways entrepreneurs can get started. It might be an easy as leasing a luxury car, and then offering limo service a few nights a month to earn back the payment and generate a positive cash flow. Depending on a person’s passions and interests, a financial success plan can be developed at any age. When asked by a 54-yr-old man in Hawaii if it was too late, Kiyosaki explains that it’s never too late, and then shares that Colonel Sanders sold his recipe at age 66 after getting 1,000 Nos.

Entrepreneurs can win by following the top 3 pieces of advice that Robert Kiyosaki’s Rich Dad taught him, 1. Learn to Sell, 2. Learn to invest via market trends, and 3. Learn to invest in real estate trends. Kiyosaki emphasizes, “The ability to sell is the most important skill of any entrepreneur. The most important job of an entrepreneur is to raise money.”

“Unfair Advantage” encourages financial education and investments by sharing success stories. Kiyosaki explains, “I believe it is better to teach people to fish than to give people fish.” For example, Kiyosaki invested $385 in his first real estate investment course in 1973, which seemed like a lot of money at the time. After looking at 100 real-estate investments, Kiyosaki purchased a condo on Maui with a $25 per month positive cash flow. This initial investment was only the beginning. Robert’s Rich Dad taught him an invaluable lesson, “4 green houses equals 1 red hotel” by playing monopoly as a teenager. “Unfair Advantage” teaches these invaluable lessons for entrepreneurs to build assets with positive cash flow (which requires knowledge.) Kiyosaki explains, “Investing in our education through that course is one of the reasons Kim and I were able to become financially free, Kim at 37 and me at 47.”

Once an entrepreneur decides on business and investment priorities, Kiyosaki reviews the tools to win through Rich Dad’s “8 integrities of a business” built upon a solid Mission, Team and Leadership. Readers will also gain more knowledge from the Bonus sections in the book: The Five Levels of Investors and Bonus FAQs. As one reader wrote on Amazon, “This book may very well be Robert's best book yet.”

About Robert Kiyosaki
Best known as the author of "Rich Dad Poor Dad" – the #1 personal finance book of all time – Robert Kiyosaki has challenged and changed the way tens of millions of people around the world think about money. He is an entrepreneur, educator and investor who believes the world needs more entrepreneurs. With perspectives on money and investing that often contradict conventional wisdom, Robert has earned a reputation for straight talk, irreverence and courage.

About The Rich Dad Company         
A global education company, The Rich Dad Company’s mission is to elevate the financial well-being of humanity. Rich Dad is committed to improving the awareness of and opportunities for improved financial literacy for adults and children around the world. The mission of The Rich Dad Company is one of courage – courage to question and challenge the status quo and to refuse to accept ‘traditional’ thinking and answers as the only answers. http://richdad.com

Unfair Advantage – The Power of Financial Education
What Schools Will Never Teach You About Money
On Sale Date: April 2011
http://www.amazon.com/Unfair-Advantage-Power-Financial-Education/dp/1612680100/ref=sr_1_1?ie=UTF8&qid=1303248145&sr=8-1

Media Contact:
Mona Gambetta
The Rich Dad Company                                    
480-390-2574

References

Unemployment rate 9% - May 2011
http://www.imackgroup.com/mathematics/624144-bloomberg-us-unemployment-rate-rose-to-9/

50% of new businesses fail within 5 years
http://www.freeenterprise.com/2011/03/common-misconceptions-about-startups/

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