"We are excited to partner with InHealth Media to boost the brand awareness and distribution of MYO-T12®," said J.B. Bernstein, CEO of Atlas Therapeutics, parent company of The Muscle Company
Delray Beach FL (PRWEB) May 12, 2011
InHealth Media is pleased to announce that it has been named the media agency of record for the marketing of MYO-T12®, a revolutionary myostatin modulating supplement distributed by The Muscle Company.
MYO-T12® is the world's first clinically validated, myostatin-inhibiting dietary supplement that helps individuals find a healthier method for building muscle and reaching their fitness goals. InHealth Media will provide media and marketing services for the brand as Atlas Therapeutics seeks to expand its scope across North America.
"We are excited to partner with InHealth Media to boost the brand awareness and distribution of MYO-T12®," said J.B. Bernstein, CEO of Atlas Therapeutics, parent company of The Muscle Company. "Together, we will work diligently to educate the public on the root causes of why we lose performance and lean muscle mass as we age, and to help them understand how myostatin inhibition can help them in that fight."
MYO-T12® works by modulating the body's levels of myostatin, a genetic protein that restricts muscle growth no matter how hard a person trains and lifts weights. It has been clinically proven to reduce the average serum myostatin levels in the body by up to 46 percent within 12 to 18 hours, after just one serving.
"Myo-12 is an outstanding product that deserves to be utilized by consumers around the world," said Mitch Gould, CEO of InHealth Media. "We're excited to play a role in ensuring the success of this ground-breaking supplement."
About InHealth Media:
InHealth Media specializes in comprehensive and strategic media services for companies that manufacture sports nutrition, nutraceutical, functional foods, functional beverage and personal care brands. The firm specializes in driving a sustainable value for brands through targeting the right customers with the right strategy, the right message and the right image. For more information, visit http://www.InHealthMedia.com.
These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.