(PRWEB) May 10, 2011
Nearly two billion people around the world use the Internet – about 220 million of them in the United States, according to InternetWorldStats.com. With more consumers than ever before basing purchasing decisions on information gleaned from online sources, marketers must learn a new set of skills to reach prospects in the Internet age.
From small business owners with little marketing expertise to traditional marketing professionals who need to develop online marketing skills, learning about Internet marketing can provide a leg up on the competition. “From Social Media to SEO: A Crash Course in Internet Marketing,” a free webinar led by industry leaders Market Motive and sponsored by Benedictine University, will give participants an overview of online marketing strategies.
The webinar is scheduled at 6:00-7:00 p.m. CT, Wednesday, May 11, 2011.
Participants must register online at https://www1.gotomeeting.com/register/474824400.
The Webinar will cover the five channels that every online marketing strategy should include, how the channels interconnect and the opportunities the overlap creates, and what career opportunities await in the Internet marketing industry.
Benedictine University and Market Motive have recently partnered to offer an M.B.A. concentration in Internet Marketing as well as an Internet Marketing certificate, a graduate-level online program designed to help students master Internet marketing tools. Designed by industry leaders, the classes are continually updated to keep pace with emerging online marketing strategies and tools. Covered topics include social media and online public relations, search engine optimization, web analytics, pay per click advertising and conversion optimization.