Skullcandy Partners With 3 Tier Logic to Launch Facebook Headphone Design App

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Limited edition production of winning design to be printed on Skullcandy’s Roc Nation Aviators.

Skullcandy Facebook app

Skullcandy has licensed 3 Tier Logic’s suite of Facebook applications to generate consumer interaction and engagement and drive fanbase. Skullcandy, Inc. manufactures headphones and related accessories. Its products include earphones, apparel, backpacks and other audio-enabled products. The company also offers headphone sets for iPods, as well as cell phone connectors to allow users to listen to music, and make and take calls. Skullcandy products are sold through retailers, specialty outlets, and their online store. 3 Tier Logic, a full service Facebook app developer and social media strategy company, worked with Skullcandy’s marketing executives to build and launch a custom design application. Skullcandy wanted an app that would utilize the passion and enthusiasm of their consumers, encouraging their 600,000+ Facebook fans to interact with the brand, grab the attention of new Facebook fans and capture customer data for future targeted communications.

Fans can take part by visiting Skullcandy’s Facebook fanpage to register and download a headphone template. Participants can then go away and create their design, returning to the app to upload their completed masterpieces. 3 Tier Logic’s Content Management System will be used to review the designs before they are published to the custom “Design contest” tab for the public to view. Once the voting window opens the public will be able to vote on the designs to help determine the grand prize winner. The Facebook “Like” button has been integrated into each design so people can show their appreciation for their favourite designs. Integrating the “Like” button will also help awareness of the design contest spread virally. Participants will likely be using the viral tools to share their design with their friends to obtain as many votes as possible. The winner will be claiming the grand prize of $2,500 cash, free Skullcandy headphones for a year and a limited edition production of their design. Cash prizes, Skullcandy headphones and Skullcandy gift cards will be awarded to runner up designs. The contest is open for entries from May 10 – June 6, 2011. The voting window then opens from June 8 – July 6, 2011.

Robert Craig, CEO for 3 Tier Logic says, “We are excited to be working with Skullcandy to deliver fans an app where they can engage with the brand either by creating their own design in the submission phase or by checking out and sharing designs during the voting phase. We wanted to build an app which would build visitor loyalty and repeat visits by offering something of real interest and relevance to fans.”

3 Tier Logic provides global and regional brands with custom applications and social media strategies that focus on customer acquisition and retention. 3 Tier Logic’s digital strategies and solutions empower brands to engage consumers, facilitate meaningful interaction and drive ROI from individual or multiple digital channels. 3 Tier Logic specializes in Facebook, Mobile, Web and Email strategies and applications. Please visit http://www.3tierlogic.com for more information.

For additional information, contact:
Marie Bailey
3 Tier Logic
1.877.623.8437
press(at)3tierlogic(dot)com
http://www.3tierlogic.com

About Skullcandy
Skullcandy designs and constructs premium headphones, earbuds, speaker docs, audio accessories, and other audio-enabled lifestyle products. Skullcandy also collaborates with top brands to integrate its speaker technology into products from snow helmets to jackets, beanies and bags. Rooted in the hills of Park City, UT, Skullcandy is also now firmly planted in the heart of Orange County, CA, truly bridging the Snow to Sand gap.The Skullcandy family includes exclusive partnerships with: Jay-Z founded music company Roc Nation, legendary DJ Mix Master Mike, the NBA, rap czar Snoop Dogg, as well as branded stages at the historic Hard Rock Hotel and Casino in Las Vegas. Skullcandy's podium-topping roster reflects our deep action sports roots and includes: snowboarding legends Terje Haakonsen, Danny Kass and Devun Walsh; skater pros Lizard King, Theotis Beasley and Greg Lutzka; surf shredders Kolohe Andino, the Gudauskas brothers, Clay Marzo and World Champion Mick Fanning; as well as free-ski greats Tanner Hall, Kaya Turski, and Tom Wallisch to name a few.
Skullcandy gear is sold globally through top retailers and specialty outlets, and can be viewed online at http://www.Skullcandy.com

About 3 Tier Logic
3 Tier Logic is a full service digital marketing and technology services company that enables organizations to grow their customer and prospect communities through anywhere-anytime communications. 3 Tier Logic's proprietary solutions empower organizations to deploy and track interactive marketing content through multiple channels including the web, mobile, touch screen kiosks, Facebook, Twitter, and email.

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Marie Bailey
3 Tier Logic
1(877) 623-8437
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