May is National Physical Fitness Month: Especially Important for Those Over 40, Says Xenna CEO

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May is National Physical Fitness and Sports Month. Xenna Corporation joins the President’s Council on Physical Fitness and Sports to challenge Americans to get moving for health and to get active during the month of May.

May is National Physical Fitness and Sports Month. Xenna Corporation joins the President’s Council on Physical Fitness and Sports to challenge Americans to get moving for health and to get active during the month of May.

Xenna, which manufactures in the USA and distributes natural foot care products nationwide through major chains, has an ongoing commitment to educating consumers about maintaining a healthy lifestyle and taking proper care of their feet. The company also uses natural ingredients in their products.

CEO Carol J. Buck says, “While exercise is important for all ages, physical fitness becomes even more critical after 40, when muscle loss begins to occur. We know that even 30 minutes a day, broken up into shorter increments of ten or fifteen minutes, can greatly improve health, mental well-being and fight signs of aging.”

The President's Council on Physical Fitness and Sports maintains that success depends on two factors:

1. Being convinced of the benefits of fitness
2. Understanding the risks associated with being unfit

Buck says, “After making a commitment to becoming active, it’s important to be patient and look for gradual improvement. As you exercise, pay attention to what your body, including your feet, tells you. If you feel discomfort, you may be trying to do too much too fast.”

As the author of Born to Run, Christopher McDougall (Knopf, 2010) points out, "If it’s work, you are running too fast." For those who dare to enjoy the pleasures of running barefoot the appearance of one’s feet are even more "center stage".

The importance of foot care in exercising is also stressed by the American Podiatric Medical Association. According to the American Academy of Podiatric Sports Medicine, an APMA affiliate, people don't realize the tremendous pressure that is put on their feet while exercising. When a 150-pound jogger runs three miles, the cumulative impact on each foot is more than 150 tons!

Check with your doctor before beginning any exercise program.

Taking care of both feet and joints while participating in a good exercise program is also essential to long-term success, especially for older individuals.

“Exercise takes a mental commitment,” says Buck. “Human nature being what it is, any excuse to skip a day - be it the weather, your schedule or your feet - will be used. Habits take about 21 days to take hold in the brain. So the first 3 weeks of any exercise program are the hardest mentally. It will take enormous will-power to exercise daily at the beginning. But once the new habit is formed the reverse happens: Exercising is anticipated, effortless and even regreted if a session is cancelled.”

According to many podiatrists and other foot care experts, one of the deterrents to regular or group exercise is embarrassment about the appearance of unattractive feet or toenails. Buck says, "Proper foot care, from heel to toe, makes adhering to exercise regimens easier because feet and toenails are no longer an embarrassment in places such as the exercise floor or at the pool for water aerobics.”

If you suffer from the embarrassment of unsightly feet, Xenna foot care products can help. Using natural formulations that focus on the exfoliation of excess keratin protein, they are designed to improve the appearance of unattractive heels and toenails.

Diabetic-friendly, patented NonyX Nail Gel and CalleX Ointment make feet look their best and are distributed nationwide through chain drugstores, grocery and mass retailers, including such chains as Walmart, Walgreens, CVS, Rite Aid and others.

CalleX Exfoliating Dry Heel Ointment ( contains patented natural enzymes, rather than acids, to exfoliate dry, rough and scaly skin on heels, soles and toes as it hydrates the skin with a moisture-barrier base. No scraping is needed for a soft, smooth heel in about two weeks.

CalleX Ointment’s unique, natural enzyme formula breaks down and exfoliates only the dry, dead top layer of flakes or scales that contribute to the look and feel of rough-to-the-touch, unsightly feet. It also has a refreshing peppermint scent (from natural peppermint oil) that keeps unwanted foot odor at bay.

For toenails that are yellow or discolored, the answer is NonyX Nail Gel ( This generously supplied gel improves the appearance of unsightly toenails by breaking down keratin debris, the yellowish granular buildup under toenails that makes them discolored or dark.
Over time, toenails become clear and healthy-looking with continuous use as keratin debris is softened, exfoliated and scraped away using a manicure tool.

Both NonyX Gel and CalleX Ointment are free of potentially irritating urea, salicylic acid, parabens, lanolin, preservatives, artificial fragrance and colorants.

“Making a commitment to a regular physical fitness routine provides more and more benefits as we age,” Buck concludes. “Incorporating proper foot care into that routine is a ‘no brainer’."

Xenna Corporation has a commitment to the environment, as well as to the personal well-being of its customers. Manufactured in the USA, Xenna products are never tested on animals and they contain no animal byproducts.

$5 and $4 rebate coupons for NonyX Nail Gel and CalleX Ointment are available at For special offers and product news, follow Xenna on Twitter at

NonyX can be found in the footcare aisle at Walgreens, Walmart, CVS, Rite Aid (larger stores), Duane Reade, Kinney Drugs, Kerr Drug, HEB, Publix, many Medicine Shoppes, ShopKo, Harris Teeter and online at and .

CalleX Ointment is available in the footcare aisle at Walgreens, Rite Aid, Kinney Drugs, Publix, many Medicine Shoppes, Kerr Drug, Stop & Shop and online at and . Free shipping is currently available when ordering directly from Xenna.

About Xenna: Xenna Corporation is a privately-held, woman-owned company based in Princeton, NJ which develops and distributes natural personal care products for skin, hair and nails. To contact them visit or call 800-368-6003 (business hours, Mon-Friday Eastern Time).


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Carol J. Buck
Xenna Corporation
(800) 368-6003
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