Bonitas International Sells One Million Units of BooJee Beads™: Wear Your ID with Style

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Bonitas International (http://www.boojeebeads.com), the exclusive manufacturer of stylish workplace fashion accessories, announces sales of one million units of BooJee Beads™: beaded lanyards that instantly transform traditional ID badges and reels into elegant – and affordable – forms of jewelry. This milestone marks an international embrace of the spirited design and iconic beauty at the center of this brand, a shift away from the dull shoelace style lanyards and gadgets that people wear while on the job or at public events.

Bonitas International (http://www.boojeebeads.com), the exclusive manufacturer of stylish workplace fashion accessories, announces sales of one million units of BooJee Beads™: beaded lanyards that instantly transform traditional ID badges and reels into elegant – and affordable – forms of jewelry. This milestone marks an international embrace of the spirited design and iconic beauty at the center of this brand, a shift away from the dull shoelace style lanyards and gadgets that people wear while on the job or at public events.

Comprised of 7-strand, coated stainless steel, BooJee Beads™ are durable, measuring approximately 36 inches in length (all around). The length of the beaded lanyards from the back of a person’s neck to the bottom of the necklace loop is approximately 18 inches. Also, the beaded lanyards are an ideal way to carry keys and pens: Bonitas International offers detachable key rings, which make it easy to remove keys without any hassle.

“The sale of one million units of BooJee Beads™ is the ultimate proof that identity is a form of style. By attracting consumers of all interests, and by combining beauty with utility, we have a brand everyone can enjoy. Our collections – which include handcrafted beaded lanyards, ID clips, fashion ribbon lanyards, retractable badge reel jewelry, conference credential jewelry, as well as coordinating earrings, bracelets and other accessories, - enable women to reclaim their sense of self. All of our pieces– which also feature dazzling magnetic pins, key covers, holiday badge reels, and gifts for nurses and teachers – reflect our belief that style should extend to the workplace accessories we must wear. I welcome people to visit http://www.boojeebeads.com to learn more our products," says Kimberly Martinez, CEO and Co-Founder of Bonitas International.

Decadently Affordable: BooJee Beads™ Redefines Workplace Style
BooJee Beads™ continues to win critical and commercial acclaim from a diverse group of supporters. “Our success proves a universal point: that people want an alternative to the standard issue lanyards and ID badges that are part of the accessories we must wear at work. My interest in fashion, coupled with the idea that we should transcend drab concepts that undermine our appearance, gives consumers something they deserve -- BooJee Beads™. The independent praise we enjoy from media is the ultimate testament of this achievement, proof that we run a brand based on credibility and value," states Lisa Harrington, Co-Founder of Bonitas International.

About Bonitas International
Headquartered in Newbury, Ohio, Bonitas International manufactures stylish workplace tools and fashion accessories for professionals nationwide. A certified women-owned business (WBEC), Bonitas International is an honored recipient of the Make Mine a $Million™ Business Award, sponsored by Count Me In for Women's Economic Independence and OPEN from American Express. The company is also a former finalist for the “Most Innovative Company of the Year” from the Stevie Awards for Women in Business. For more information about Bonitas International, please visit http://www.boojeebeads.com.

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