Marin Software Appoints Nick Allan as European Sales Director

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European team expanded with further appointments of Ali Sezgin and Joe Southin

Marin Software has today announced the appointments of Nick Allan from iCrossing, Ali Sezgin from eSearchVision and Joe Southin from AOL to its 45 employee European division. The appointments come after recently reaching a number of milestones, including a $16m (£10.3m) round of Series E funding to drive global expansion, an industry first as it reached $2bn (£1.3bn) of advertising spend under management and a partnership with Criteo, the leader in personalised retargeting.

Nick Allan joins Marin after former European Sales Director, Matthew Tucker, moved to the companies US base following a promotion to a senior global position. Nick joins Marin as Sales Director after holding the same role at iCrossing, and with over 13 years experience in online marketing he will lead Marin’s European sales efforts. Nick will drive the expansion of Marin’s European client base - which already includes the likes of ZenithOptimedia, iProspect, Easyjet and eHarmony - by establishing relationships with some of the largest European agencies and advertisers. Prior to joining iCrossing, Nick held similar positions at Dun & Bradstreet and Interactive Investor.

Nick comments, ‘I’m thrilled to be joining Marin at such an exciting time for the company. The need to manage campaigns and understand the value across numerous devices and channels means online advertising is continually increasing in complexity. Marin Software’s platform tackles this problem head on, and the fact it is the first to reach $2 billion in advertising spend under management proves this. I’m looking forward to helping agency and advertiser partners realise the value of the Marin Software platform.’

Ali Sezgin joins Marin Software as an Account Director from his previous role as Head of Account Management for eSearchVision, where he successfully managed many campaigns for high profile clients. In his new position at Marin, Ali will be responsible for providing strategic insight and guidance for some of Marin’s largest global advertisers and agencies.

Ali comments, ‘Having launched in Europe two years ago, Marin Software now works with some of the biggest agencies and advertisers. I’m looking forward to being part of this success story and helping expand our clients’ campaigns across Europe using the experience and insight I have gained over the years.’

Joe Southin, who is joining to lead Marin’s analytics offering in Europe, comes to the company from AOL where he was Head of EU Search Engine Marketing. At Marin Software, Joe will be responsible for developing the companies bidding offering as well as rolling it out for clients across different languages and currencies in Europe. He will also provide strategic insight to existing and prospective customers through European industry research and best practices.

Of his new role, Joe comments, ‘After five years of experience in the search market, it’s fantastic to join a business who is a leader in the industry. I’m excited to be part of a strong team with an established infrastructure. I’m looking forward to providing insight and improving campaign performance for some of the biggest advertisers and agencies across Europe.’

Ed Stevenson, Managing Director – EMEA & APAC, at Marin Software comments, “We’re always pleased to welcome talented professionals to our already experienced 45 strong team in Europe, and in Nick, Ali and Joe we definitely have three more. Their global experience puts us in an excellent position as we open new offices in France, Brazil and Australia this year, as well as continue to support our clients campaigns running in over 160 countries.’

About Marin Software:

Marin Software is a leading provider of online advertising management solutions, offering an integrated platform for managing search, display, and social marketing. The company provides solutions for advertisers and agencies of all sizes, enabling them to improve financial performance, save time, and make better decisions. Marin Enterprise, the company’s flagship product, addresses the needs of online marketers spending at least £50,000 per month on biddable media. Marin Professional delivers the same power and ease-of-use as Marin Enterprise, through an application designed for marketers spending less than £50,000 per month on paid search. Headquartered in San Francisco, with offices worldwide, Marin’s technology powers marketing campaigns for over 800 customers managing more than $2 billion of annualised ad spend in more than 160 countries.


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