Veet® Survey Reveals Groomed Bikini Lines More Important to Women than Toned Bodies

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Hair removal tops the charts on what women really want this beach season

As summer approaches and clothes inevitably get skimpier, Veet®, the number one depilatory brand in the world, surveyed women to find out what matters most when it comes to prepping for the warmer months ahead. While weight loss seems like a natural frontrunner for summer priorities, Veet learned that 74% of women think a groomed bikini line is the number one must-have this beach season, even more important than a toned body (17%). In fact, 83% of women would rather hit the sand five pounds heavier than with a visibly ungroomed bikini line.

The 2011 Veet Survey was conducted by an independent research firm on American women ages 18+ and delivered astonishing results (including that the average woman spends 30 minutes per week removing body hair) proving that hair removal is, indeed, a priority and critical element in the average woman’s beauty and grooming routine, and making products and services that deliver smoothness more important than ever.

“These results only confirm sentiments we strongly believed women shared on this topic,” says Kevin Harshaw, Marketing Director of Personal Care at Veet parent company Reckitt Benckiser. “We are proud to have products in the marketplace that can simplify women’s hair removal routines, saving them time and money while delivering scientifically proven results.”

This year Veet launched new Ready-to-Use Hair Removal Wax Strips for Face & Body, which retail for $4.49 and $9.99 respectively, available at mass retailers nationwide. The Wax Strips join a family of Veet Hair Removal Creams which all promise to deliver smoothness that lasts. Last year, Veet took to Facebook where they have continued to engage fans and curious consumers in an ongoing dialogue about smoothness and beauty on their brand page, There, consumers can download product coupons and receive tips, tricks and information on a range of topics tied to beauty, confidence and smoothness.

With 71% of women surveyed indicating they will never stop worrying about removing body hair, Veet is gearing up for a promising beach season and remains committed to delivering a pleasant and efficient hair removal experience with long-lasting results.

For more results from the VEET® Survey please contact Lippe Taylor Brand Communications.

About VEET®
VEET® is the leading name in depilatory products with over 80 years of experience of developing safe, effective hair-removal products that are successfully used by over 30 million women across the world, every year. Reckitt Benckiser sells over 40 million VEET products every year worldwide.

About Reckitt Benckiser
RB is a world leader in household, health and personal care. It is a FTSE top 25 company and since 2000 net revenues have doubled and the market cap has quadrupled. Today it is the global No 1 or No 2 in the majority of its fast-growing categories, driven by an exceptional rate of innovation – near 35% of revenue comes from innovations launched in the prior 3 years. It has a strong portfolio led by 17 global Powerbrands which are: Finish, Lysol, Dettol, Vanish, Woolite, Calgon, Airwick, Harpic, Bang, Mortein, Veet, Nurofen, Clearasil, Strepsils Gaviscon, Mucinex and French’s, and they account for 70% of its net revenue. Headquartered in the United Kingdom, the company employs 23,000 people worldwide, with operations in 60 countries and sales in over 180 countries.


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Kristin Pehush
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