Delaware Woman Invents this Summer's Latest Craze; Hilarious Holder for E-Readers Hits the Shore

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Joyce Newnam of Rehoboth Beach loved her Kindle. What she didn’t love was how awkward it felt to read at the table or in bed. Since necessity is the mother of invention, she created a beanbag-like sack that allowed her to prop up her e-reader vertically or horizontally. She gave it personality with a pair of zany eyes and the Book Beanie was born.

On one flight, folks were laughing, passing it around the plane and trying it out.

People remarked on planes, in restaurants, and on the beach about how cute and clever it was and asked where they too, could get one. On one flight, folks were laughing, passing it around the plane and trying it out. The response was so positive she decided to manufacture them for sale.

Newnam was determined to make the Book Beanie in the United States. She also wanted to make it affordable. “It’s a tough economy out there,” she notes. “Reading is an inexpensive, worthwhile pastime, and I did not want to price Book Beanies out of the reach of anyone.” The domestic production? “That’s a no brainer. We need jobs here!”

Retailing for about $20.00 the Book Beanie weighs less than 2 ounces and comes in over 10 colors. To use it, place it where you wish and gently wiggle your device until it’s propped at the perfect angle. It’s not just a stand for Nooks and Kindles,” Newnam says. “I keep one at my bedside to hold my eyeglasses and cell phone. It’s so cute; I can’t look at my Book Beanie without smiling.”

Book Beanies are available at select gift stores and at http://www.bookbeanie.com

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Joyce Newnam
joyce@bookbeanie.com
302-604-9125
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