Balance Bar Introduces Healthy and Indulgent Café Flavor Line; Two New Flavors -- Café Chocolate Almond Biscotti and Café Cinnamon Bun -- Will Jumpstart Your Day

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Balance Bar’s two new flavors, Café Chocolate Almond Biscotti and Café Cinnamon Bun, appeal to busy folks looking for the right combination of great taste and healthy nutrition to complement their morning or afternoon hot beverages.

People on the go reach for Balance Bars for the right combination of great taste, healthy nutrition, energy and convenience.

Balance Bar, one of America’s original nutrition/energy bar leaders, has introduced Café, its newest product line comprised of two great flavors: Chocolate Almond Biscotti and Cinnamon Bun.

“People who are on the go reach for Balance Bars for the right combination of great taste, healthy nutrition, energy and convenience,” said Erin Lifeso, Balance Bar’s director of marketing. “Our two new Café bars will really appeal to busy folks looking to complement their morning or afternoon hot beverages.”

It’s What’s Inside that Counts
The new Café flavors are all natural and contain14g of protein, 200 calories, 23 vitamins and minerals with an excellent source of antioxidants and vitamin D, and they adhere to the 40/30/30 nutritional model (40% of calories come from healthy carbohydrates, 30% from quality protein, and 30% from dietary fat). Each bar has its own unique taste:

  • Chocolate Almond Biscotti puts a healthy spin on a traditional café treat. The crunchy protein core is drizzled with chocolate and topped with almonds for a satisfying biscotti taste that’s perfect with a cup of coffee or tea.
  • Cinnamon Bun is an indulgent combination of crunchy protein crisps with a cinnamon topping that tastes like it’s fresh from the bakery.

The new Café Balance Bars can be found at retail locations nationally wherever Balance Bars are sold. They come in 1.76 oz. single-serve bars and are certified Kosher. Suggested retail price is $1.49. They also can be ordered online at http://www.balance.com.

Note to editors: Product shots are available on request.

Contact Wendy Hirschhorn at wendyhi(at)nyc.rr(dot)com or 212-826-8790.

About Balance Bar
Founded in 1992, Balance Bar, one of America’s original nutrition/energy bars, inspires consumers to lead active, well-rounded and balanced lives by providing great-tasting, healthy and convenient nutrition for lasting energy. Balance Bars are available in five unique product lines (Original, Gold, Bare, Café, CarbWell) and all 20 flavors are based on the 40/30/30 nutrition model (40% of calories come from healthy carbohydrates, 30% from quality protein and 30% from dietary fat). For more information, visit http://www.balance.com. Follow Balance Bar for tips and nutritional information on Facebook (http://www.facebook.com/balancebar) and Twitter (http://www.twitter.com/balancebar).

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Wendy Hirschhorn

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