York (PRWEB UK) 12 May 2011
Best Western’s British office has just won an international award for the ‘largest domestic room night growth’ beating off stiff competition from every other country in the world.
The award follows the significant increase of domestic bookings last year by 16%, higher than any other country worldwide.
This award is particularly difficult for an established affiliate office to achieve as new countries gain growth faster as they emerge into their markets. However, after operating for over 33 years the British office, based in York, has certainly bucked the trend to win the award.
Keith Pope, Director of Best Western GB said: “To win this award the amount of room nights sold had to increase significantly higher than any other Best Western affiliate office in the world. It is a great achievement and is a true testament to the hard work and dedication of the teams here in Great Britain.”
“We believe that the significant increase in domestic room nights certainly shows confidence in the British economy and we are confident we can continue the increase.”
The success has continued into 2011 with a 32% increase in bookings for the first quarter of the year. The hotel group also saw a record breaking day in January with bookings up a staggering 103% on the previous year.
Last year the British office launched ‘Hotel with personality’ and teamed with a new website http://www.bestwestern.co.uk the results have spoken volumes with bookings increased to a now award winning level.
Best Western is Britain’s largest group of independently owned hotels. Each of its 270 hotels are packed with personality from castles to manor houses ranging from the top of Scotland to the bottom of Cornwall.
For further information on Best Western log onto the website http://www.bestwestern.co.uk or for more information on becoming a Best Western hotel contact the membership team on 01904 695539.
Best Western UK has over 270 UK hotels to choose from, each hotel independently owned and each with its own charm and character. Whether you're looking for hotel breaks in the UK, city break, a peaceful coastal retreat or a relaxing golf break, you'll find exactly what you need with Best Western UK hotels. To find out more visit http://www.bestwestern.co.uk.