Visa Lighting to Present Concept Products in Outdoor Lighting at LightFair International 2011

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Visa Lighting will be presenting new outdoor products at LightFair International 2011. Come see the new designs at Booth #3701.

Visa Lighting has chosen LightFair International 2011 as the venue to present concept products and draw feedback on the future direction of outdoor lighting.

Lightfair’s reputation for attracting a broad range of lighting specifiers and providing premier educational programs made it an ideal location to open the discussion on the future of light.

A select group of prototype products will be on display to collect feedback and initiate the intelligent discussion of the direction of architectural outdoor lighting.

Current outdoor pedestrian LED products fall short in the following areas:

  •     Glare
  •     Color
  •     Light Distribution
  •     Performance Criteria
  •     Architectural Integration
  •     Light and Health
  •     Lumen Depreciation and desired light level over time

LED has the ability to transform the conversation from, “How can LED perform like products of the past?” to “How can LED reformulate outdoor light solutions?” Visa Lighting gathered feedback from specifiers on pain points and created un-tooled prototypes that address each of these issues. The prototypes act as a springboard to imagine the possibilities.

Specifier feedback will be gathered verbally and in writing on the Visa Grafitti wall. Visit Visa Lighting and shape the palette of outdoor lighting solutions.

About Visa Lighting: Located in Milwaukee, Wis., Visa Lighting products are manufactured and assembled in the United States. The most recognized U.S. brand in performance decorative lighting, Visa Lighting creates the highest quality, most innovative products available to the lighting industry. We provide tangible value in our products to the customer, support continual improvement opportunities for our workforce and demonstrate commitment to community measured by our stewardship of the environment and promotion of social responsibility. Visa Lighting is an Oldenburg Group company. Visit us at

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Tracy Weckwerth
Visa Lighting
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