SOMA METRICS Announces Webinar Series: 9-Common Mistakes Made By Software Manufacturers

Share Article

SOMAmetrics brings compelling evidence from the field that there are multiple funnels companies must manage optimally if they want to meet their revenue objectives, and meet them quarter after quarter.

If you are a software company driving to increase your revenue objectives, you should take advantage of the Webinar Series: 9-Common Mistakes Made by Software Manufacturers, which starts on May 24th at 12 pm Pacific time.

This webinar series is presented by SOMAmetrics, a sales optimization practice that helps small to medium sized software companies meet and exceed their revenue objectives. SOMA has optimized sales organizations at more than 50 companies. In the process, they have realized that every client company makes one or more of the same 9 mistakes.

Traditionally, revenues were considered the mandate of the sales organization, which in turn focused Marketing and Sales Management primarily on a single sales funnel. In its 9-Part Webinar Series, SOMAmetrics explains the “9-Common Mistakes Made by Sales Organizations” that prevent companies from meeting their revenue targets.

SOMAmetrics brings compelling evidence from the field that there are multiple funnels companies must manage optimally if they want to meet their revenue objectives, and meet them quarter after quarter.

The Four-Funnel™ approach is a new way of thinking and may sound counter-intuitive at first. But it is founded on a great deal of research and empirical evidence”, said Founder and CEO Alicia Assefa. “Decades of experience managing sales organizations, working with some 50 plus software companies, went into developing the SOMA™ Best Practices model, she adds. First, however, companies must understand their problems, before they can fix their problems. Keeping the Four-Funnel™ concept in mind, SOMAmetrics’ 9-Part Webinar Series will enable companies to get a new perspective on their own operations.

The first part of the 9-Part Webinar Series: The 9-Common Mistakes made by Sales Organizations, kicks off on May 24th at 12pm Pacific time. More information can be obtained by contacting Gwen Justis, VP of Sales at SOMAmetrics. Gwen’s email is gwen(at)somametrics(dot)com. Reach Gwen by phone at (650) 245 2047.

About SOMAmetrics

Founded in 2010 by Alicia and Eskinder Assefa, SOMAmetrics, was created to help software companies meet their revenue goals quarter after quarter, through Sales Optimization and Marketing Accountability (SOMA™) Best Practices. With a high standard for excellence and integrity, the company’s methodologies are proven to accelerate revenue generation capacity by as much as five times within six months.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Dan Koehn
Visit website